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No Excuses Summit Review, Day 3
As some of you know I just finished attending the No Excuses Summit in Las Vegas. This was an MLM network marketing training conference for Internet marketers. It was freaking awesome! I have shared days 1 and 2 and now it is time to finish it out with the powerful day 3!
Note2 – Today I ran around like crazy so I missed quite a few speakers
First up was Tim Erway, Tim worked directly with Mike Dillard on Magnetic Sponsoring and is a copywriting guru. He broke down copywriting in a very easy to understand way. He broke it down to 3 questions you should always ask yourself:
1. Who is your prospect? Be as specific as possible
2. What is their problem?
3. How can you solve it?
He also shared the 8 core motivators that get people to buy things.
1. Make Money
2. Save Money
3. Save Effort
4. Save Time
5. Improve Health
6. Impress Others
7. Increase Pleasure
8. Eliminate Pain
He said you want to work on your headline and make it as specific as possible and irresistible to potential prospects. He recommended the Copywriters Guild to get learn copywriting in a step-by-step blueprint. I can tell you that after this weekend, copywriting and PPC is my main area I want to improve in as I heard from so many speakers how important they both were.
The next speaker I saw was Katie Freiling. She’s really awesome. My girlfriend got a chance to chat with her at the Luxor party after day 1 and she is such a sweetheart. Katie is the founder of the content syndication group called the Utribe, which, I am a member of so I guess I am biased when I say it is awesome. You said if you are serious about social media and Internet marketing you really want to have a blog and always give out great value. She also shared some cool stats:
– 78% of people trust their peers when making a buying decision but only trust 14% of ads
– For the first time in 23 years, Pepsi dropped their superbowl commercial to spend $20 million on social media
Katie shared a really cool resource that I did not know about and that is Google Profiles. You can setup your google profiles that could possibly be featured on search results and it is free, you can see mine at https://www.google.com/profiles/raylhigdon.
Katie said something I definitely agree with. She said to focus on your personal growth and the money will come. This is quite different than most as they really chase the money and hope it comes to them. She also said to get yourself into a personal success routine which is another thing I always teach. I blog, meditate and write affirmations every single day and always suggest people they create a routine for themselves. Katie says to brand yourself you have to become a giver of great value and to be consistent. She says your blog is your central hub to your branding and your marketing. Don’t just pitch your business but have people wanting to hear from you and the value you bring.
The Bad Boys – David Schwind and Jim Yaghi
OK, you have to know that these guys are totally insane but also brilliant. I spent time with Jim and David in Sacramento a couple days before. Both are absolute geniuses when it comes to driving traffic and copywriting. They started their event with Marilyn Mansons Sweet Dreams song and being escorted on stage by models. They then asked who wanted a drink of scotch and had people come up on stage and sit in chairs during their entire presentation while drinking scotch, crazy right?
Their content really gave me some great ideas. Jim shared a killer strategy he uses when formulating his emails. He says before he sends out a mass email trying to sell an affiliate product he checks his gmail where he constantly receives emails from other marketers and he just does the opposite of what he sees. If all the subject lines of the emails coming from everyone else are long, he writes a short subject line and vice versa.
He shared another great tip in trying to locate people that might be interested in what you are doing. He says to google your most descriptive phrase that describes what you do or what you are trying to sell and in google click the social link toward the bottom to see what people are on social media and most associated with your business and connect with them. You also want to use the related searches button when doing your research on your niche and if you are going to do any PPC.
David made a great distinction in saying that an ad is not meant to sell but to get a click. I see a lot of ads out there trying to sell from the ad, which, makes most people not want to click them. David also said never to outsource anything you don’t know very well. I totally agree with that too as I have done this with things I did not know well and it did not work out.
My Overall Review of the No Excuses Summit
It was awesome, as this was the very first Internet marketing conference I have ever attended, I realized how much faster I could have been generating more leads and income online if I had started attending these sort of events sooner. Here is what I got out of it:
1. A clear attack on how to update my landing pages and PPC campaigns
2. A ton of connections that I will be following up with this week
3. And even a bunch of more cool people in my primary business (we did an opportunity meeting while at the event, see my No Excuses Summit Day 2 Review for details)
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To Your Abundance!
#1 Home Based Business, Period
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