Today I posted to my social media sites to hit me with your Internet Marketing Questions and I would pick one and blog about it. This question comes from Lisa Smith Hogan from facebook. You can connect with me on facebook at

What’s the best tool to use for “name branding”? How do we get our name out into the market. The company that I am working for has been in business for 6 years. People are still unaware of who we are. I need “company awareness”. This is also a new role for me as part of their business development team.

So this question is on branding a company. This is the question that PR and advertising sales people drool over because it is so hard to determine a return and can be so lucrative for selling advertising to. I thought it would be easier discussed on a video so here is the video:

Ray Higdon
Southwest Florida Twitter Guy

if you like this tip, enjoy two more free videos at