Now, what is the 1 Marketing Tip that will keep you up all
night?
This tip is so simple but so rarely done. This tip is for
the most
part free and easy to implement, but few do it…but the
few that do
get massive results! What is this 1 marketing tip?
DO NOT BE BORING!
It’s that simple! Do not be boring! Be controversial, Be
Personal,
Be Crazy but DO NOT BE BORING!
I have the privilege to be working with Dr. Rob Watkins as
a client
to do his Internet Marketing and we were talking today
about making
sure your website had a personality. People want to do
business
with REAL people, not corporations or cookie cutter
business in a box
kind of people. If by nothing else, your personality should
set
you apart from your competition! Yes, you should always,
always,
always create massive value for your clients but you should
also
make yourself something different than just someone that
does whatever
it is that you do.
Don’t be afraid to be personal. Don’t be afraid to let
people know
you made a mistake, show people that you are human! Take a
look
at all of your marketing and ask yourself: Is this the same
trite
marketing drivel that my competition does or does this really say
who I
am and what I am all about. If you open up the yellow pages
(does anyone still do that?) and you see that your ad says
pretty much
the same thing that all of your competitors say, well…
HOW THE HECK ARE PEOPLE SUPPOSED TO KNOW TO PICK YOU?
This is not just as simple as the overused phrase of having
a
USP (Unique Selling Proposition), of course you should have
one
but if you combine that with having a real personality
online,
you can do some serious business with the same people that
skipped
right past you before you did. Make Funny, Crazy videos. Dress
up crazy for Halloween, (This was my costume this year, I actually
used gorilla glue to keep that mustache on, LOL –
https://rayhigdon.com/halloween.jpg ), use a blog telling people
what you are doing with your kids, pets, etc. But, Do Not Think
that people evaluate you by how corporate like your website looks
like in a positive manner, it almost works with the exact opposite
effect.
Make it an Awesome Day and See You Wednesday!
P.S. Have You Heard of or Seen the Commission Blueprint? If
You are an experienced affiliate marketer this may not be for you
but if you have yet to make a dime online and want to read about
what some of these guys are doing, check this thing out
The Real Commission Blueprint
Ray Higdon
Free Small Business Marketing Report
