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How To Build Your Newest MLM Even When You Failed in the Past

August 5, 2010 by Ray Higdon 48 Comments

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How To Build Your Newest MLM Even When You Failed in the Past

This is a VERY common scenario. I run into this question all the time. “Ray, you don’t understand, I have tried 12 of these companies and my friends and spouse have seen me fail at these every single time, how can I possibly promote this newest mlm differently?” This blog is especially for those who have seen failure in network marketing and are considering or having a go at it again.

I have worn out my warm market…

I hear this often. MOST of the time, this is simply not accurate but let’s look into this common excuse. Do you realize that if you were properly trained you would NEVER wear out your warm market? Let me give you my brief story.

Ray, I’ve Gotta talk to you about making extra money, said Kyle

Feb. 2004: My friend Kyle called me and told me he was in a network marketing company and that this juice was the most amazing thing ever, he felt fantastic, it had helped a lot of people and so on. At the time I was doing well as a real estate investor. My friend was real adamant on this juice thing so I told him I would buy the juice, BUT I WOULD NEVER DO THE BUSINESS! After studying how network marketing worked and how the residual income worked, I was hooked. I worked my butt off and hit what the company called Ruby Executive in 87 days and then was surprised to find out that my first quarter I was #2 in the company as what they called a “starmaker”, that means I had helped a lot of people get their first 2 people in and I was the second-most person in the company as far as the number of people I had helped (at the time out of 600,000 people).

Sooo, what happened?

The compensation plan for this company was one of the old-school binary systems. You know, one that only paid you off your lesser leg and then paid you bonuses based on what level you were, which, was also based on your weaker leg. The first 3 months I had been able to perfectly balance then after that I saw 9 six figure earners spring out of my one leg (I built both myself, this was not spillover) but, I could not get my lesser leg to grow no matter what I did so my checks went down, down, down. I worked my heart out for 2 whole years at this, never hit a new level and also noticed none of my team hit any new levels either. Bummer right? Well, it taught me 2 valuable lessons. #1. Getting in during momentum is good but better to get in BEFORE momentum will make you a whole lot more money and #2 never, ever, do an old school binary again.

What the heck does this have to do with me?

Everything. I worked that business for two years talking to every single person that came within 3 feet of me. The company did NOT allow internet marketing so I did not know how to do that but every warm or even slightly warm person that came around me got pitched the juice! Even after coming out of the gate real strong and looking like a promising forever income, I never made more than $10,000 in a month in that company. I never won a vacation, certainly was nowhere near the top income earners.

I rolled the dice again, and if you ever do, this is what you have to understand

Remember, I loved the concept of network marketing. I love the fact that for very, very little risk you can get paid on the efforts of others and create an unlimited profit center. When I saw my current company I knew it was what I was looking for. A better comp plan, a better product and the chance to get in BEFORE momentum.

But, I didn’t just “join”

I didn’t just join, I was determined to put everything I had into this company. I decided that I was NOT going to just make a little bit of money, I wanted to make stoopid, ridiculous, travel around the world money. But, guess what I did…

I started with my warm market.

Most of you know me as an Internet marketer but I started with the SAME warm market I had beaten over the head with juice the prior 2 years. But I changed up my approach. Being that I believed in what my product was and I knew it was better, I walked with confidence. When I called my warm market that I had brought into the other company or had at least pitched them the other company, I did it in a very non-pushy, non-chasing way. Here’s what I said (and what you can say too)

Hey ____, this may or may not interest you but I just got involved in a new company that I think has a great product and has perfect timing. If you are interested I can send you a little video, if not, no big deal.

What do you think of that script? Simple. Non-Chasing. It tells them, Look, I am going to build this with or without you, I’d love to do it with you. If you roll the dice again and are trying to build your newest mlm, don’t half step. Don’t walk around with your weapon on safety. Don’t let others take your power. Don’t get discouraged. You failed before? SO WHAT. Big Deal. Get over yourself. If you focus on what you have failed at, you will only fail at this one too. You can do it and you deserve it!

Oh yeah, what happened to my rolling the dice once again?

In 12 months:
– I won a 5 day trip to St Kitts
– I won a 3 day cruise to the Bahamas
– I won a 7 day cruise through the Caribbean
– I won a 4 day stay in Atlantis
– I became the #1 income earner in my company
– Oh yeah, I won a BMW 7 series that they are awarding to me this weekend!

What will happen if you roll the dice again and do it with POWER?

If you enjoy this post, please do me a favor and share with others and retweet and comment.

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Ray Higdon
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  1. bertstyles says

    August 5, 2010 at 6:22 pm

    Thanx Ray, I’m looking forward to perusing the 7 day video series.

  2. Leo Kolchev says

    August 5, 2010 at 6:28 pm

    If Edison would have quit after the 12th try, he would not have invented the light bulb.

  3. shecky says

    August 5, 2010 at 6:29 pm

    Great post, Ray. You keep it simple…that’s important. I’m sending this to a few people in my warm market. This is a MUST read!

    You rock, my friend!

    Shecky

  4. Ray Higdon says

    August 5, 2010 at 6:33 pm

    Thanks Andrew!

  5. Ray Higdon says

    August 5, 2010 at 6:33 pm

    Check em out and let me know what you think!

  6. Ray Higdon says

    August 5, 2010 at 6:33 pm

    Haha, so true!

  7. Ray Higdon says

    August 5, 2010 at 6:33 pm

    Thanks Shecky!

  8. Ray Higdon says

    August 5, 2010 at 6:33 pm

    Be like John! You have all the power you need!

  9. Ray Higdon says

    August 5, 2010 at 6:34 pm

    Wow, like that! Super Rockstar! Thanks!

  10. Clay Collins says

    August 5, 2010 at 6:40 pm

    Thanks Ray and I like the approach you use. Great article!

  11. Ray Higdon says

    August 5, 2010 at 6:41 pm

    Thanks Clay!

  12. Ray Higdon says

    August 5, 2010 at 6:58 pm

    Thanks Michelle!

  13. Kyle Wilson says

    August 5, 2010 at 6:58 pm

    Ray,

    Another killer post. You are one of the very few leaders who can post daily and keep it fresh, relevant, and value packed. You really should be putting your knowledge into “How to Succeed in MLM” products based on your experience.

    Thanks for always delivering!

    Kyle Wilson

  14. Ray Higdon says

    August 5, 2010 at 7:00 pm

    Thanks Kyle, I have plans, stay tuned!

  15. Dean Rose says

    August 5, 2010 at 7:18 pm

    You rock Ray! I’ve heard you say this before but it’s great to hear it again! I’ve been there as well. I need to keep this approach in mind and as you say “Don’t let others take your power”. Thanks buddy and I’ll see you tomorrow!

    Dean

  16. Douglas Paul Alp says

    August 5, 2010 at 8:29 pm

    Hey Ray ,

    Great information. I can see that you are implementing these strategies and your results definitely show. Thanks for sharing these great ideas so we can also find success in this industry.

    Doug

  17. Elizabeth Arrott says

    August 5, 2010 at 8:35 pm

    Ray–one of the awesome abilities you have is not only to DO it, but even more importantly, put it in words and methods that just about anyone else can do it, too. Someone else may not be able to do EVERYTHING you do, but they can probably do EVERY THING you do if they just do them one at a time.
    Thanks.
    Elizabeth Arrott

  18. Andrew Gallop says

    August 5, 2010 at 4:46 pm

    Hello Ray, As always this is awesome. I sure like your simple approach to talking to people. Just an invitation is all it takes. Thanks, Andrew Gallop

  19. Ms.Clovette says

    August 5, 2010 at 8:51 pm

    Very good post. The actions you took are simple and easy to apply. I love when you said “Get Over Yourself”. Too many of us tend to focus on the negative instead of pushing forward and believing in what we can accomplish today, then tomorrow.

  20. Ray Higdon says

    August 5, 2010 at 8:54 pm

    Haha, I always get told that I am always into something, lol, I always say YEP!

  21. Ray Higdon says

    August 5, 2010 at 8:54 pm

    Tampa is gonna rock!

  22. Ray Higdon says

    August 5, 2010 at 8:54 pm

    Thanks Dean! Lets rock!

  23. Ray Higdon says

    August 5, 2010 at 8:55 pm

    Thanks Doug!

  24. Ray Higdon says

    August 5, 2010 at 8:55 pm

    Emotions slow you down in MLM!

  25. Ray Higdon says

    August 5, 2010 at 8:55 pm

    Aw, thanks Elizabeth!

  26. Ray Higdon says

    August 5, 2010 at 8:56 pm

    You got it!

  27. Kimberly Flores says

    August 5, 2010 at 10:13 pm

    Gosh Ray, I love that script. If they want to find out more later they know that you are there, if not… so what!
    Takes all the stress out of “what will they think” anxiety stuff.
    Love it.
    Thanks for sharing.
    -Kimberly

  28. david pierson says

    August 5, 2010 at 10:16 pm

    That was great Ray and inspiring! I love it… like Mach II with your hair on fire!!

  29. John Beadle says

    August 5, 2010 at 6:31 pm

    Hi Ray, I received your email and read the article. Once again you have hit the nail on the head. Thanks for all your support. I want to be like RAY!! I also want to be like DAVID and CEDRICK! Thanks again,

    John Beadle

  30. Seameka Pledger says

    August 5, 2010 at 6:32 pm

    Ray you are an MLM Super Rockstar!!! Thank you for this post. I appreciate all your wisdom and knowledge as I build my empire.

  31. Michelle Cicciarella says

    August 5, 2010 at 6:55 pm

    You are living proof that rolling the dice and keeping it simple is definately a weapon for success..Thanks for all your Super Rockstar Powers..Congrats on your Bimmer this weekend!!!!!

  32. John Banks Jr says

    August 5, 2010 at 7:01 pm

    Ray you are on point, speaking from experience and while true might be difficult to digest for some. I’ve been told “you are always into something” when I’ve approached the warm market of family and friends. Seems to me that family and friends are your “litmus test” for you to make a final decision. Are you going forward or is this where you stop because no one wants to join you? So it’s a good thing to roll the dice and tell your warm market about your new ambition in life. Then use the power of attraction marketing to add to your warm market so that you always have someone to share with.

  33. Kara Grabenhorst says

    August 5, 2010 at 7:06 pm

    Great post Ray, Thanks for sharing how you persevered after failing and went on to have greater success. You are a shining example for the rest of us… Look forward to learning from you in Tampa!

    ~Kara

  34. Greg Lunger says

    August 5, 2010 at 8:34 pm

    Love the Mind Set Ray, in your no-pushy approach, takes the pressure out of it. Shows strength !

    “If you are interested I can send you a little video, if not, no big deal.”

    Saves us from the emotions, and negative thoughts about ourselves and the person we are talking with if they are not into it.

  35. Mike Vetrano says

    August 5, 2010 at 8:56 pm

    Ray you asked for my opinion on this article. Well I think it SUCKS!!….Sucks you right back into Network Marketing. lol It makes people realize they are not alone when they have tried something over and over. The only time you fail is when you stop learning, growing & trying.

  36. Lori Loveday says

    August 5, 2010 at 9:12 pm

    “Just put one foot in front of the other……” And soon I’ll be walking in your door. 🙂

  37. Richard Duke says

    August 5, 2010 at 9:19 pm

    Hello Ray, Like the other comments I to feel like you are always on the mark. Shows that you have “Been there,Done that” not just reading from a book that someone else wrote. The only other thing I could add is when working your warm market it also helps if you continue to work the other market. When your warm market people come to you and say “Hey Ray,(or Richard) man you were really down last year now your up on top. Tell me again about what you are doing.” Then your warm market will follow you. Just my thought.

  38. Jeff Middleton says

    August 5, 2010 at 9:26 pm

    Ray

    Simple…Duplicatable…Transparent…Brilliant! I’d say you gave away the farm, though I know the world is full of abundance, just like you!

    As usual you under promise and over deliver! Thanks for your betterment of our community!

    See you in Tampa! I will have my jetpack on!

    Jeff “Rocketman” Middleton

  39. Kevin says

    August 6, 2010 at 1:29 am

    Thanx Ray, I thought I had worn mine out long agao. Never thought of such a simplistic approach..

  40. Ellen Marketing For 6 Figures says

    August 5, 2010 at 11:34 pm

    Thanks for the input Ray, I agree you need confidence in your company and focus. I am also rolling the dice again. You obviously have a awesome mindset to work yourself to the top. Well done.

  41. Robbie Johnson says

    August 6, 2010 at 12:02 am

    Hey Ray,

    If you believe in the dream, you never give up, I say. Network marketing works despite it’s critics and is a great place to start over again if you have to. Now if you are smart in building your business you will build relationships in your current company and if something changes, well now you have a base to start with.

    Keep it coming,

    Robbie Johnson
    Home Business Revolution Underground

  42. Thomas Rubas says

    August 6, 2010 at 12:29 am

    Hi Ray,
    Thanks for your posts, they are inspirational! I think it’s great that you put all that effort in helping others.

  43. Cheryl Currie says

    August 6, 2010 at 5:33 am

    Well said, Ray. Your constant outflow of really useful information is astounding. Your energy is inspiring. Thank you for helping us.

  44. Clyde Hughes says

    August 6, 2010 at 2:51 am

    Ray, as usual you have given us great info. I really like what you said about rolling the dice and if you fall on your face to get up and do it again I mean not necessarily fall on your face again but keep on trying even though up may fall on your face again.

    Thanks

  45. Gregory Elfrink says

    August 6, 2010 at 3:33 am

    Awesome stuff Ray.

    No matter where we go, we got to tell our warm markets.

    They are our closest friends, family and associates, it’s only right they know what we’re up to.

    It reminds me of a saying my old upline use to tell me, “You can’t be the best kept secret!”

    Soooo true. =)

  46. James Wehner says

    August 6, 2010 at 4:48 pm

    Ray,

    Cool blog post…always look forward to those Higdon wisdom nuggets. I too had to “get out of the way of myself” and it made a big difference when I simply committed to the right actions each day. Failures are simply stepping stones to success. What a great team we are a part of in Numis…it’s an honor. Keep setting a great example Ray!

    Best to you,

    James Wehner

  47. Karen says

    August 10, 2010 at 1:46 am

    Ray,

    This is great information that people can use to become successful. Thanks for the inspiration!!!

    Blessings,

    Karen

  48. Jamie says

    August 16, 2010 at 10:33 pm

    Execellent post Ray it is exactly what I needed to hear. Oh yeah congradulation for winning the BMW. The next one will be mine. However, I am motivated by your determination and consistantcy. Your a great training and leader that do not hold back on the gold nuggets. Please keep on the tracks to success so the rest of us that truely wants it can follow…

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