I am a Fort Myers Coach and today I took a trip up to Tampa to help consult Bonita Springs Credit Company, Interactive Credit. This Bonita Springs Credit company is very progressive and the owners are really great guys. Today we talked about some of the marketing that the Bonita Springs Credit company has been doing and reviewing what works and what doesn’t. As a Fort Myers Coach, I am sometimes called in to review marketing plans, sales forces or even the workloads of the owners. I find this very rewarding and usually with a few tweaks, I can see a business get a major return. When it comes to your marketing of your business always, always think WIIFT…what’s in it for them! Your prospects will probably not care to be educated on how smart you are about your business but they certainly will be interested in how you can help them. I met the owners of the Bonita Springs Credit company branches in Bradenton and New Port Richey. I highly suspect that Bonita Springs Credit Company, Interactive, will be a real force to be reckoned with in the Credit Consulting industry.

Ray Higdon – Fort Myers Coach

Thought of the Day:
Far better is it to dare mighty things, to win glorius triumphs, even though checkered by failure… than to rank with those poor spirits who neither enjoy nor suffer much, because they live in a gray twilight that knows not victory nor defeat. – Theodore Roosevelt

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