OK, so you have heard this buzz about the social media site called Twitter but you ashamedly have no idea what the heck it is, let alone, how the heck to use it! HAVE NO FEAR, THE SOUTHWEST FLORIDA TWITTER GUY IS HERE! Here is a brief definition of Twitter from wikipedia:

Twitter is a free social networking and micro-blogging service that enables its users to send and read each others’ updates, known as tweets. Tweets are text-based posts of up to 140 characters, displayed on the author’s profile page and delivered to other users – known as followers – who have subscribed to them. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

Don’t worry Fort Myers Twitter Newbie, you don’t have to understand the technical mumbo jumbo, all you have to know is it is a cool way to send out coupons, test cool promotions, build a following and it is all for free! Isn’t Free Fun?!?

3 Reasons Fort Myers small business owners should be using Twitter:
1) In this economy you have probably cut your marketing and advertising budget unless you were getting a return on investment which, very few fort myers small business owners actually do unless they understand Internet Marketing. Twitter is Free and is getting a TON of press around southwest Florida and the nation. Heck, I have seen several Fort Myers Twitter people get free press just because they had and advertised their twitter account! Awesome!

2) You have to get creative to get people to your area of business. As the Southwest Florida Twitter guy and having around 5,000 people following me on my twitter, I use it to test out different websites, promotions, free giveaways, etc. Twitter will give you that arena to play around in as well at no cost. Having low-no cost arenas to play with in your advertising is awesome! Instead of running a $2,000 TV promo that you HOPE works, see if it works on Twitter first then run it on TV!

3) This is the perfect time to be building your twitter account as a small business owner. We experienced the Oprah effect a few months back where 300,000 new mainstream people came on in 24 hours due to Oprah announcing it on her show. Twitter is now the number 3 most trafficked site on the web and is only growing. Build your followers and Twitter now and you will be in good shape before your competition does!

Hope these tips help you all!

Ray Higdon
Southwest Florida Twitter Guy

This video reveals the #1 secret to getting small business profits on the web and it is FREE