MLM Recruiting: 7 Cold Calling Tips to Increase Your Results

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MLM Recruiting:
Cold Calling Tips to Increase Your Results

cold callingI have lots and lots of people in my team that are setting their phones on fire by calling professionals for our network marketing business. This post contains my best cold calling tips to help you get more results.

Should You Focus on Cold Calling?

It really depends, know that warm market should ALWAYS be your first option. It is always faster, easier and cheaper to at least see if your warm market is open. Unfortunately too many people approach their warm market before they are properly trained so they blow it. If you want to know the best way to approach warm market, check out my 7 step MLM recruiting audio you can download here.

The Truth About Cold Calling

If you are going to be cold calling, you better do two things: (1) Toughen up and (2) Qualify faster. More on those two later. From me cold calling and seeing other team mates cold calling, there are certain numbers that seem to be pretty consistent.

You can expect 5% of those you cold call to do anything. 5% will watch a presentation you suggest and out of those 5% about 10-20% will enroll in your business. If you didn’t catch that, yes, it means I am saying 95% of people will not do a darn thing that you cold call. Now, with practice, you can improve this but in the beginning, 5% is almost always the case.

cold callingMy Cold Calling Tips

1. Don’t let the toxic people get to you. Make enough calls and you WILL be cursed at, hung up on and yelled at. Let this affect you and you have failed the “Am I a business owner” test.

2. Go for speed. You want to determine very quickly if they are open or not as this is simply a numbers game. If someone is nasty, don’t spend time trying to turn them around, move on.

3. Manage the energy of the conversation. If they pull back, you pull back harder. Example: Prospect: I don’t think I can do this, You: Yeah, you are probably right, we are looking for people serious about building a business.

4. What you lack in skill, make up for in numbers. I assure you that two weeks after you start cold calling, you will be 500% better than when you started.

5. Ask for referrals in a sly way. If someone is negative, ask for a referral just like this (it’s fun). “Sounds like it is not a fit for you, do you happen to know anyone that actually DOES wanna make some extra money from home?” Usually they will stop you and change their attitude but you also might get some referrals.

6. You set the follow up time. Tell them to watch a video and ask them not when but “how soon” can you watch the video. More on this in my 7 step recruiting audio.

7. Feel the sale before you pick up the phone. Before you start your cold calling, visualize people saying yes to you, smile, pump your fist in the air and then start making the calls.

Fun Discussion Cold Callers!

Jessica and I have been cold calling some people the last few weeks and there have been some interesting calls, what is YOUR most interesting call? Comment below and lets have a good laugh!

If you enjoyed this post please comment and share

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Ray Higdon

Skype: ray.higdon



PS: If You Haven’t Recruited Anyone (or less than 10 people), This is the Course you Should Get – Click Here

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Facebook Comments



  1. Roman Mamalyga says

    As usual Ray great REAL material No BS that you can be succuessful 1hr. a day without phone or face to face meetings
    You my friend are the REAL DEAL Continued success!!!

  2. says

    people it's really easy, just pick up the phone and dial the number… for those of you that are trying this that do find it hard… remember you are in control just hang up if the person s an as s

  3. Brenda Lenehan says

    I do not agree with your approach to cold calling it may suit the USA however not the UK.

  4. says

    Awesome post, Ray. I like your suggestion of cold calling once someone has run out of talking to their warm market. My question is what do you say when you cold call and they answer the phone? Do you just ask them if they are open to making money from home?

    Thanks for sharing!

  5. says

    Cold calling works like gangbusters, once you get your groove. I do believe it doesn’t work to cold call just anyone, make sure to stick with professionals and people who are used to using the phone to make money.

    The numbers you talked about are spot on…At the beginning. From what I have seen personally, you can double those numbers in 30 days of consistency.

  6. says

    These are some great cold calling tips, I especially like the one about pulling back, I could see how that could be effective and it’s a great way to show posture.

  7. says

    These are some great cold calling tips, I especially like the one about pulling back, I could see how that could be effective and itโ€™s a great way to show posture.

  8. says

    From doing cold calls these are definitely some extra tips. This will toughen you up as a business person and once you get use to it, you’ll see better numbers. I do like Dwayne’s advice on calling professionals and people that are use to making cold calls. It makes a world a difference. Thanks Ray!!

  9. says

    Hi Ray,

    Thanks for sharing! The 'move on' point is very important. We need to be totally detached from the prospect's comments. I have busy real estate people replying that they were sorry that they could not help me out. I replied calmly that 'This is about me looking for quality people to partner with for the Asia Pacific expansion. Seems like this is not for you. Do you happen to know anyone who might be looking?'. Nothing personal. Just get the job done :)

  10. says

    Hi Dwayne,

    I called real estate agents on purpose as I know that many of them hate to work on Saturdays for open house inspection. My success rate in getting the prospects to check out my webpage is quite high. I have over 20 people (out of 200+) replied in the follow up call that they would love to stay in touch with me months down the track.

    I am a big believer in relationship building. I am happy to nuture those relatively open-mind and friendly prospects. In network marketing, ‘No’ often means ‘Not now’.

    Viola Tam

  11. says

    Hi Sherman,

    I also agree with Dwayne that cold calling anyone is not recommended. Personally, I love real estate agents. They generally have great language and people skills. Business owners are another group that I like to call. I have learned from my mentors that talking to successful people is wise. Make no judgement about their financial situation. Among the successful network marketng leaders that I know were previous cafe owners, boutique owners, beauticians, hairdressers, accountants, photographers, etc.

    As Lisa Kitter Combs explains, people who are in the unemployed category are there for a reason. My observation is that people are successful because of their mindset, attitude, work ethics, ect. We are looking for people who WANT our opportunity, not those who NEED the opportunity. Thanks to Tom ‘Big Al’ Schreiter for his teaching!

    Thank you, Ray, for your valuable insights!

    Viola Tam

  12. says

    Quick question. When you cold call people do you have a particular script that you use? What do you say when they answer the phone?


  13. Mark Van Horn says

    You might simply identify yourself as a entrprenuer, tell that you like to work with sharp people, and ask them if they keep their income options open in addition to their current profession/career.

    Hope this helps.

  14. says

    I agree with you Roman.

    Ray is a blogging legend now, excellent posts for a while and he’s not complacent.

    I’m in the UK and his advice and tips work just as well here as in the states.

    Remember in business: Is your goal to make people interested OR to only find people who already are.

  15. says

    How you approach the call depends a lot on what type of cold calling you’re doing but you always want to start by breaking the ice and building rapport.

  16. says

    great tips, when I was calling leads I was emailing them Company presentations and never signed anyone up. My upline have taught me (which I think is definitely the better route to go) to set up one on one meetings with them on skype to present your opportunity. That way you can talk to them through it and they have to watch it. By the end of the skype call you can hopefully close them. A quicker process and you don't have to muck around waiting for them to 'think about it'. You don't have to video skype, just phone skype is enough.

  17. Micheal James says

    The name of the game is contacts, Why waste gas and resources to go across town and talk to business owners? In person ha its perks. But, if resources are low for you, then cold calling is mandatory! Why not do it?

  18. says


    I really like your idea of not taking the toxic people personally AND being fast. Cold calling really is a numbers game and if you can work the numbers, good things will happen. Once you master the phone, you have your destiny in your own hands.

    Great post!


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