Are you cringing at the word ‘sales’ or just overall seeing sales in a negative way?
Here I’m sharing why changing your outlook on sales will benefit your business and help you grow.
Why Seeing Sales in a Positive Light is Necessary
When it comes to sales, you have to look at them differently.
If you consistently feel that sales is bad. Or if you consistently see sales as being negative, then you’re just not going to show up very powerfully to your audience.
Instead you need to focus on getting your message across and actually moving people. So many of the famous leaders of our world (Ghandi, Martin Luther King Jr., etc.) got their message out there using sales tactics. So looking at sales negatively will not help you at all.
Some people can’t even hear the word sales without thinking that it’s ‘salesy’ or negative. And it doesn’t have to be that way. For example, when I say the word closing, I’m teaching you how to most effectively increase your chances at getting the right people to move forward. ‘Closing’ is just a word that describes that.
It doesn’t mean that you’re trying to close every person. That should not be a goal of yours. Not only is it unreasonable, but you’ll regret some of the people you close if you are magically able to make that happen.’
[mashtweet tweet=”Your goal should not be to close every person.” text=”Your goal should not be to close every person.” username=”rayhigdon”]
Your main goal should be getting your point across and touching people with your message. The sales come after.
And if you will continue looking at sales from a negative light, you will not be able to show up as strongly as you would have otherwise.
So seeing sales positively, and working toward getting your message across in the best way are the tricks to increasing sales and growing you business.
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