What should you talk about when you do Facebook Lives? Should you talk about your opportunity, or just life in general? It’s a great question, because a lot of people struggle with that.
Here I share exactly what to talk about on Facebook Lives to get a ton of raving fans, customers, and reps.
What To Talk About on Facebook Lives To Build A Massive Following
First, you have to understand marketing.
The average, ordinary network marketer has never read a book on marketing. They’ve never read a Dan Kennedy book, or any of the great marketers’ books.
When you ask, “Hey, what should I cover on a Facebook Live?” I want you to just start thinking like it is about them not you.
Attracting Your Tribe
When thinking about doing a Live, think about what Lives do you watch and who is it that you’re trying to attract.
Who are you trying to attract?
- Are you trying to attract stay-at-home moms?
- Are you trying to attract people that want to lose weight?
- People that want to have creamier skin? Glittery hair?
Who are you trying to attract? Because, that dictates your marketing and Facebook Live is marketing.
So, if you are wanting to attract, “I sure wish I could find more people that want to lose weight,” then talk about tips around how to lose weight.
Truth About Charisma
Sometimes you’ll see a Kardashian style, big personality, with a lot of charisma.. they can just talk about anything. Today, guys, I’m just on my rocking chair, just eating breakfast.
Great, but that’s NOT very duplicatable.
And, it’s hard to explain how to be a big personality if someone isn’t a big personality. Who do you want to attract?
Some people would say avatar. Some people would say target market.
Just to keep it super ridiculously basic is, what is the type of person you’re trying to attract?
The worst answer for that is, “Well, I can sign up anyone. Everyone uses my product. We all use it together.”
That’s the worst because that means your marketing is just going to suck. Because if your marketing is aimed at just everybody.
If you say: “Hey, if you’re breathing right now, get on my Facebook Live.” You’re not going to attract anybody.
Why do you get on a Facebook Live? It’s probably either that person has built rapport with you, and you’d like to check out what it is that they’re doing or they have topic that interests you.
What you talk about is based on:
Who do you want to attract?
Who do you want to attend?
Unless you’re Kardashian style, have a big personality, charisma, big following, you probably shouldn’t talk about, “Here’s me eating my bowl of cereal” or “Today I’m going to be picking flowers.” Unless you’re teaching something or giving some kind of value.
Add some kind of value to other people’s lives and that’s what will get them watching your stuff.
Did you find that helpful?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
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