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Two Easy Strategies of Attraction Marketing

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Two Easy Strategies of Attraction Marketing

 

Attraction Marketing, or, the art of attracting people you don’t know to want to know you better, is actually pretty easy to implement once you understand a couple quick things. This post will help you, let me explain..

What is Attraction Marketing?

Attraction marketing is creating content or taking actions that will allure people you do not know to want to know you better and possibly buy from you or join your network marketing business. People who do NOT understand attraction marketing think they are unable to do this until they have results which sorta defeats the purpose of learning it as you want attraction marketing to help get you more results when you have none right? Read on for my two easy tips

Attraction Marketing simplified

Here are questions you do not need to bother with when studying how to implement attraction marketing:

– What should I write about?
– Why would someone listen to me?

quick cash loans with no bank account

– How do I get people to like me?

These are ALL very common questions new marketers have but ALL are selfishly focused. Attraction marketing is about the OTHER person, not you. It is about doing things in a certain way to get others to want to be around you, do you think that comes from bragging? Of course not!

Example: This is NOT Attraction Marketing!

Any action or marketing you do where the other person does not benefit but you clearly do is the opposite of attraction marketing. What would that be called? Rejection marketing? Distraction marketing? You pick but DON’T ask for actions where you clearly benefit without offering value, here are some examples:

1. Like my page at _______, I would really appreciate it! How the heck does this benefit the other person? Always think, WIIFT (Whats in it for them)

A better way to accomplish the above is “Hey, if you liked my video or blog post, do me a favor and Like my page at _________” At least in this example you are giving some value for exchange for the benefit to yourself.

Two Easy-Breezy Strategies

1. Take pictures and videos of you enjoying lifestyle stuff with friends and your family. People flock to reality TV and social media to escape their real life. Let them live through you. If you currently don’t take cool vacations or do fun things, why not start now? This little tip may just vastly improve your life and make you a better attraction marketer.

2. Stop focusing on yourself and provide some value. Identify problems with your target market and then buy books or courses on how to solve those problems and then write about them or shoot videos about the solving of those problems. For example: A lot of my target market struggle with recruiting people into their business. I don’t talk all day on how many people I recruit but instead offer tips, suggestions and even courses on how to easily recruit people into your opportunity. I focus on my readers, not myself. It is actually easier to do this than to pound your own chest with every video or blog. Follow these above two rules and you WILL be attracting more business and interest to you!

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Ray Higdon
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Email: RayLHigdon@RayHigdon.com

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Comments

  1. Bob Rosemary Clarke says

    Right on, Mr. Ray Higdon! Take the focus off yourself and work towards solving other people's problems and you can't help but attract others. Great post!

  3. Curtis Phelan says

    LOVE IT! So powerful Ray, give, give, give and be, do and have what others want and you will attract the right people to you. Nice work Superstar. Happy Memorial Day weekend to you and Jess.

  4. Steve Marx says

    It’s also important to be genuine. The attraction factor is easily transparent.
    An example is “Ray Higdon”. I learn something from Ray everyday!

  6. Jane Orlov says

    True Ray, too many people want to live somebody else’s life (reality TV)and avoid creating their own lifestyle, we need to show people that it’s actually easier to achieve then they think by providing valuable information how to do it!

  7. Keith Garrick says

    Great advice, by creating value within your brand you become a value to them. Something so simple can be implemented today to change your business.

  8. Joan Harrington says

    Awesome post, Ray! Thank you for pointing out how “easy” Attract Marketing is.

    It is all about the other person…..I wish more people would just “get” that:)

    As always you are right on with this post!

    Have a great weekend, Ray!

    God Bless,
    Joan

  9. Rob Fraser says

    Another home run! I always asked my recruiter friends (when I was still an active duty Marine) how could they recruit and they all said you recruit you. If you are anti social you will recruit anti social people (granted you have a good ice breaker lol) If you are outgoing you will attract outgoing people and so forth.

    Be yourself and provide value to the other person! Well said and great post!

    Rob Fraser

  10. Mikey says

    Ray, I really enjoy how you worded the 2 exaples for “liking a facebook page” I caught myself right there, and realized what I’ve been doing wrong…hehe. I’m learning more and more each day. Thanks for setting the example of “how to lead with value”.

    -Mikey

  11. Heather Martens says

    Very smart choice of the bikini photo! Sure to attract some eyes with that to your article! lol ;P

    Great stuff as always Ray, you kick ass!

    Cheers!
    ~Heather

  12. Viola Tam says

    Hi Ray,

    Excellent tips! I raelly like the terms Rejection marketing and Distraction marketing! This reminded me of the distraction that I have had whilst searching for marketing tools online!!

    You are spot on about giving value. Simple? Yet so many people are not doing it! Back to network marketing – talking to people is simple yet too many people are not doing it!

    I appreciate your sharing. I like your relaxing family photo 🙂

    Viola Tam

  13. Brian Lee says

    Well you did it again Ray wonderful insight to a major block for so many people.
    Ray it is so good to see a person who walks there talk.
    You always lead by example
    Thanks Ray

  14. Shawn Johnson says

    Very good post here.

    There is a lot of value here if the reader just keep it simple and follow Ray’s lead.

    The key point that stood out to me and it took me a few years to grasp personally is that..

    You do not need big results or any type of marketing success to use attraction marketing because sharing value that can help others as well as being transparent which includes sharing yourself with
    your audience is a perfect way to apply attraction marketing.

    Great post bro – Shawn

  15. Casey martin says

    How about it ray? Great way to get people into action,but the value is so awesome.thanks ray

  16. Adam says

    Ray,

    I love your insights into attraction marketing. Totally selfless. How did lots of marketers miss this? It was good meeting you at the NES. Can’t wait to hang out with you again!

  17. Erwin says

    Ray, Thank you for clarifying the “liking my page” request, I have had seen too much of that one Ray! lol

  18. Harry Fassett says

    Ray is right again! :0) Well, it's not totally realistic to take all focus of one's goals and self, but helping others who want to help themselves really is what it is all about anyway, e.g. "…feed a man a fish, you feed him for a day, teach a man how to fish, feed him/her for a life time…" but they have to qualify Ray, and you know that, i.e. "…be WILLING and ABLE…" and persist, and attracting flies doesn't help.:). Anyway… Simple common sense really, but most can't focus that long and so the persistence goes by the wayside. Anyway, great post, and Happy Memorial Day 2012! PS If you haven't read my Memorial Day post, I highly suggest you do, and it's in NWMRS (network marketing rock stars) now! Chaio. HF

  19. Tyronne Ratcliff says

    I like how you said that you focus on their problems, telling someone that you recruited X amount of people in X amount of days means nothing, if anything it might let them know that it’s possible since you did it yourself, but that’s not enough, telling them HOW you did it is more important. Great post by the way.

  20. Samuel Mabs says

    Hey Harry !!! Havent done the assignment You gave me ….errrrr….yet !! But I'm STILL VERY INTERESTED. 10 outta 10 Coz I'm really gonna B on your shoulders when I do so get ready. Oh. Hi Ray !!! Howz it going. !!!

  21. Noeline says

    Yes Ray, it’s simple when you spell it out. Do things for others find out what others need or want.
    That should not be hard to put into practice.
    Thanks again for another simple message.

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