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List Building & Email Marketing Best Practices

March 17, 2014 by Ray Higdon 19 Comments

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List Building & Email Marketing Best Practices

email marketing best practices

List building is critical for anyone that is marketing pretty much anything, however, how you handle that list is just as important.

This short video will share email marketing best practices so you serve your list and have them want to stay on.

What the Heck is List Building?

List building is growing your leads and getting people to trade their information (name, email) for some sort of giveaway usually.

For example, on the right hand side of this blog post is an offer to download my free audio called 29 sources of leads. When you enter your info over there, you are added to my list, getting people to do that over and over is the art of list building. More on this at a later date but for now let’s focus on email marketing best practices when it comes to managing that list of people.

Why MOST Marketers Get This Wrong

Have you ever gotten on an email list of someone’s and every single email is written in this weird sales language and is trying to get you to buy something every single day?

Unfortunately many marketers still treat their list like total strangers instead of building a relationship with them. You build relationships with them by offering them value. The below video goes more in-depth on how to do this.

Video: Email Marketing Best Practices

Was that helpful? Do you agree with my thoughts on the matter? Tell me below and feel free to share this with everyone you know so we can help marketers stop being so salesy and spammy!

To Your Abundance!

Did This Help You? If so, I would greatly appreciate it if you commented below and shared on Facebook

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Ray Higdon’s Network Marketing Blog
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PS: If you haven’t recruited anyone, or fewer than 10 people, This Course will Help (and is on Sale)

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Comments

  1. Dana Scranton says

    March 17, 2014 at 11:58 am

    Yep. Definitely agree. Been on the other end, and sure appreciate your approach more than the common buy or lose messages.

  2. Shawn A Walker says

    March 17, 2014 at 12:37 pm

    Spot on. Can't stand those constant pitchy emails. Make them personal and you'll make more friends. Oh yeah and money.

  3. Liah T Berlioux says

    March 17, 2014 at 1:40 pm

    Such a great video, Ray. I am on your list and I absolutely love that most of the time you just send your youtube videos on a topic that most people need help with. You're not sending me to a product or sales page-you're just giving me value. Plain and simple. Great example of creating amazing relationships. I will definitely keep that in mind in all I that do marketing related.

  4. Cynthia Kelsey says

    March 17, 2014 at 3:16 pm

    If everyone would follow your advice, we would all be much happier!

  5. Tora Spraggs says

    March 17, 2014 at 3:29 pm

    Great info as always. Thanks Ray!

  6. Ron Dreamroper Mclean says

    March 17, 2014 at 4:02 pm

    Great advice Ray. Thanks for your timely message.

  7. Matthew Monnette says

    March 17, 2014 at 12:49 pm

    Great video Ray.. Building relationship is key, I been that person sending sales pitch and wondering why the heck I was getting so many unsucribers and told that was a good thing.. Now I know that is a bunch of B.S…
    Thanks again for providing such amazing value I always look forward to your emails everyday..
    Take care Ray..

  8. alvin says

    March 17, 2014 at 1:25 pm

    How come any top im is doing their events live as a webinar. Why i say this because there is a lot of people that want to be in these events but cant fly there. And you can charge a little more so the people that really want to be there can attend by internet. And there is no conflict between price ranges.
    Thanks
    A.Roman
    Puerto Rico

  9. Ray Higdon says

    March 17, 2014 at 2:11 pm

    We will offer livestream if I am understanding what you typed. You can reach out to support@rayhigdon.com

  10. Joan M Harrington says

    March 17, 2014 at 5:24 pm

    Awesome value as always Ray! Thank you 🙂

  11. Cheryl Irvine says

    March 17, 2014 at 9:45 pm

    It totally makes sense– everyone appreciates helpful tips

  12. Gary Stauty says

    March 17, 2014 at 8:24 pm

    Great way to educate Ray. I see more of the pitch emails which I quickly remove my self from that list. Thanks for sharing.

  13. Harrison Chung says

    March 18, 2014 at 10:45 am

    This is a great one!!

  14. Work Smarter says

    March 18, 2014 at 3:51 pm

    Pound your email list with VALUE! Treating people how you want to be treated is a surefire way to building a sustainable business.

  15. Paige Gimbal says

    March 19, 2014 at 3:01 pm

    Yes! Great video and much needed training. I have a number of people I'm sending this to today!!! LoL

  16. Fredrik Sjödin says

    March 19, 2014 at 4:26 pm

    Great video Ray! Important to ponder that every once in a while.

  17. Tyronne Ratcliff says

    March 21, 2014 at 1:17 pm

    Great email marketing tips Ray. Some of your best traffic will come from your email list. Blogging and email marketing make for a powerful combo! Have a good one.

  18. Irene Franzese says

    March 31, 2014 at 10:28 am

    Great value Ray, thanks for sharing…

  19. Tyronne Ratcliff says

    November 25, 2014 at 10:59 pm

    Great email marketing tips Ray. Some of your best traffic will come from your email list. Blogging and email marketing make for a powerful combo! Have a good one.

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