Do you want to sell you network marketing business without being seen as pushy or salesy?
Here’s exactly how to sell more and have your friends and followers asking for more.
How To Sell Without Being Salesy & Driving Your Friends Crazy
What’s the best way to be share without being salesy and driving friends crazy?
It’s really, really simple actually.
If you lead with the name of the product, the name of the company and what you have, that’s salesy.
And, If you lead with education and the benefits of your product, that’s value.
[mashtweet tweet=”If you lead with education and the benefits of your product, that’s value.” quote=”If you lead with education and the benefits of your product, that’s value.”]
Well, let’s pretend this is weight loss gum.
It would be salesy if I said:
“Hey guys, we have this new weight loss gum and this weight loss gum is amazing and it is let’s see gummy burn or gum burn, burn gum. Burn gum is cutting edge. It is amazing. It is gonna help you melt away the pounds. This is gonna blow your fricking mind. It’s burn gum. You can get it at burngum.com/greatalhigdon.”
That’s salesy. Why?
Most People Aren’t Ready To Buy
First of all most people aren’t ready to buy.
Now most people that are clueless about marketing they position everything in life to people that are ready to buy.
When you say “Buy one get one,” you’re assuming they wanted to ever buy one. Big assumption.
When you send out a coupon you’re assuming they wanna buy. Most aren’t ready to buy.
1-2% of the population is ever ready to buy anything.
But, with some education, with some connection you can get more people wanting to buy.
Lets go back to the weight loss gum example.
If I say burn gum. Burn gum is amazing. You totally should get some and right now its buy one get one free.
It assumes too much. I’m saying what it is. What is it? It’s weight loss gum. Okay. It’s burn gum. That’s what it is. If I’m leading with the name of the company, the name of the product and I’m saying what it is then that’s salesy. It just is.
Lead With What It Does
If I lead with what it does, so if I did a video on three ways to better fit into that little black dress.
“Hey guys, for all y’all ladies out there I’m gonna share with you three ways to better fit into that little black dress for that party you got coming up. Number one, drink more water. Number two, avoid carbs. I don’t know. Number three, find something that will increase the thermogenic effect inside of your body.
There are many different things out there. Some people take caffeine pills, but unfortunately you can kind of crash from those. Some people take energy drinks. Those have a lot of different chemicals in it and I actually have one that I’ve been used and I actually found a company that has believe it or not a weight loss gum and when I take the weight loss gum it just really helps me out and so look for what works best for you. If you would like to learn more information about the weight loss gum let me know, but hope you had a good day and blah, blah, blah.”
Okay. Notice the difference.
Obviously my examples are very weak.
But I could say, “Hey, heres a seven day meal plan for you to better fit into that little black dress. Here’s a seven day meal plan for you to better look in that bikini.”
See the difference?
One is buy my thing. Heres what it is. Heres the name of the company and the name of the product.
The other one is let me educate you. Let me take good care of you whether you purchase or not. Let me give you some value whether you purchase or not.
Did you find that helpful?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
More Resources For You:
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