Struggling with what to say and how to reach out to strangers on social media?
Here I share exactly how to reach out to people you don’t know and get less resistance and more signups.
How To Prospect People You Don’t Know On Social Media
Ladies, let me talk to you first, then I’ll talk to the dudes.
Let’s say that I reach out to you, and we don’t know each other. I say some kind of form of rapport building.
I’m like, “Hey, I saw a beautiful picture of your family. I just want to say congratulations on having a great family. How are you?”
Now before we dive deep and get you thinking differently, I want to ask this question.
Is what I just said, is that something that is similar to maybe what other trainers have taught? Is it similar? Or am I just making this stuff up? Am I just pulling it out of thin air?
“Hey, I just want to reach out to you. I saw a picture of your family. What a beautiful family. Congratulations on having a great family. How are you?”
Now, I want to you stop. Let’s forget that that’s a training.
I want you to just ask yourself and just be honest, be honest. If I reach out to you and we don’t know each other.
Ladies, I reach out to you, and I say, “Hey, listen. I saw a picture of you and your family. Oh my God, what a beautiful family. Congratulations on having a great family. How are you?”
What are you thinking? Initially, from the gut, what are you thinking?
Most ladies will think:
“What do you want? What does this person want? Why are they messaging me? Are they outside in my bushes right now? What do you want? Why are you messaging me? How am I?”
Creeper. McCreeperson. Absolutely, creepies.
Dudes, I reach out to you, “Hey, bro. I see that you love barbecuing, man. That’s awesome. Me too. How you doing?”
What’s the guy thinking?
“What do you want?”
Marketers Ruin Everything
I heard Gary Vaynerchuk once say that, “Marketers ruin everything.”
[mashtweet tweet=”‘Marketers ruin everything.’ – @GaryVee” quote=”‘Marketers ruin everything.’ – Gary Vaynerchuk “]
I don’t agree with everything he says, but this is absolutely true.
I remember when my mom first got on Facebook, and she’s like, “Oh, someone sent me a message.” I’m like, “Yeah, mom. That’s spam.”
When you first got on Facebook, someone messaged you and is like, “Hey, how are you doing?” You’re like, “I’m doing just fine. Thanks for asking, buds.” Because it was new. You didn’t get the layout of the land. You didn’t understand spam or that someone was going to creepily creep on you. Right?
Marketers ruin everything.
At this point, you get a message from Facebook. You’re just like, “All right, what do you want, dude? What’s up? What’s up with that?”
Offline Example Of Prospecting
I’m going to give you a suggestion. At first, if this is your first time hearing me talk about this kind of stuff, at first you’re going to be like, whoosies. You’re not going to be sure.
Let me just ask you this question. Let’s get out of social media land. We’re out of social media land, and we’re at a cocktail party. Okay? We don’t know each other.
What if I was so bold, what if I was so bold, and I asked this question:
“Hey, I was talking to some people and they were telling me that you’re a realtor. Congrats. Realtor is a great profession.
Hey, listen. I got maybe a strange question. And, I know we don’t know each other, but I’m just curious. I work with a lot of realtors, and I have no idea if this is up your alley or not, but I work with a lot of realtors to show them how to make some extra money. And, I would love to show you some more information about it if you’re open to it. If you’re not open to it, totally cool.
I know we don’t know each other, so I’m totally okay if you’re not cool with it, but if you are, I’d love to … not here at the cocktail party, but I’d to connect up with you. Follow up with you and just show you what I’m doing if you’re open to it. Again, if not, totally cool.”
Would you be offended if I positioned it that way? If said, “If you’re open to it, great. If not, no big deal.“
I said, “I know this is kind of weird because we don’t really know each other.”
If I positioned it that way, would you say, “How dare you? How dare you bring up something at a cocktail party?” Or, might you say no? You might say, “I’m really focused on my real estate career.”
I said, “Oh my goodness. Totally cool. Rock it out. Hey, if I got a referral for you, I’ll bring it to you.”
Would it weird? Would you be like, “How dare you?”
To me, it would be pretty straightforward.
Now, you may not be open. Don’t get me wrong here. You’re not going to get no matter what you say, you’re not going to get 100% of the people to say, “Yes, I am open. Let’s do this. Here’s my credit card.” You’re not going to get that no matter what you say.
How To Prospect On Social Media
We’re back in social medial land. Right? This is how we trounce over to social media land.
Ladies, I reach out to you and I say the same scenario.
“I see that you’re a realtor. Listen, I know you don’t know me.“ Let’s address the elephant in the room. You don’t know me. Okay?
“Hey, I see that you’re a realtor. Listen, I know that you don’t know me, but I work with a lot of realtors.” Create some relatability there, some connection there.
“I work with a lot of realtors, and I’m just wanted to throw this out there. Would you be at all open to taking a look at what it is that I do with realtors to help them make some extra money on the side without interfering with that they’re currently doing? If you’re not, totally cool, seriously. Again, I know we don’t know each other, but would you be at all open and take a look at what it is that I’m doing with realtors? If you are, great. If you’re not, no big deal. I totally understand.”
Would I still be creepy?
Would you be like, “What do you want?” I just told you want I want.
Now, would everyone say yes? Of course not. Of course not, no matter what you say. Not everyone is going to say yes. Never going to happen. No one has.
Would it be creepy or would it be more efficient? Could I connect and prospect more people if I went that route?
Again, see if they’re open, give them an out.
Don’t Spend So Much Time Building Rapport
Hey, if you are good at building rapport, popping the question in a reasonable amount of time, and your getting results… then keep doing that.
But if you find yourself building rapport forever, never getting to the question, not getting any results, then maybe try my method out.
It’s a numbers game, but boy is it a tough numbers game if you spend six months building rapport, baking cakes and brownies, visiting little Timmy’s softball game.
I’m here to tell you it’s okay if you position it to get the point a lot faster.
Here’s what I’m not saying…
I’m NOT saying, “Hey, I don’t know you at all. Here’s my link. I totally think you should join.” That’s not good. I’m not saying that.
See if they’re open, give them an out.
Bring up the elephant in the room, and have some relatability. If they’re a chiropractor, say you work with chiropractors.
Bring up, “Hey, I know you don’t know me.” Bring up the elephant in the room.
See if they’re open, give them an out.
Even in an initial message, you’ll be shocked at how many people will actually move forward. If they don’t, it’s okay.
What you’ll find is there are fewer people in the world that are good at small talk. They are fewer people in the world that are amazing charismatic and just carry on conversations nonstop.
If you’re introverted, this should be way easier. This should be way easier. You get to say less and get to the point sooner and point them to a video versus you try to explain everything, and you build this baloney rapport.
Get to the point.
Because even if someone thinks you’re super cool by giving them these weird creepy compliments, they’re going to analyze your work and say, “Man, I’ve got to give creepy compliments for six months before I even see if I a dollar? I don’t know if I have that kind of time.”
Did you find that helpful?
Let me know what you think in the comments below. And, feel free to share this with your teammates.
More Resources For You:
29 Sources of Leads so you never run out of people to talk to again.
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