Cold market prospecting, network marketing business, should you do this?

We are going to discuss that in today’s post. First we have to ask the question is cold market prospecting spammy? Next, does cold market prospecting even work nowadays? Are there any recent examples? And finally I’m going to share how to actually do cold market prospecting right now and actually get results.

Is cold market prospecting spammy?

Well despite what your favorite influencer has told you, cold market prospecting does not have to be spammy. Now, this doesn’t mean that no cold market prospecting is spammy, that would be crazy to say. That is because just like there are people that do things right, there are always people that do things wrong.

First we must identify what is spam. After doing this for so many years and in the last three years, we have helped network marketers bringing over 300,000 new customers, 71,000 reps and achieved, 14,000 rank advances. After doing this for so long, I realized I needed to come up with a definition. My definition of spam is assuming the position of the prospect without any evidence.

Let me give you an analogy. A guy walks up to the girl at the hotel bar that he doesn’t know and says, “I have a room upstairs.” I’m not saying that it will never work, but I am saying that’s assuming something he doesn’t know. He assumes she’s single and ready to mingle, he assumes that she’s ready to go upstairs with a guy she just met. Not saying it will never work but that is an approach that may get you slapped, that may be viewed as spammy at minimum. The reason it’s spammy is it makes an assumption. Same guy walks up to the girl at the hotel bar and says, “hey, are you here with anyone? Can I buy you a drink?” Is that terrible? Is that aggressive and spammy? No, it’s a lack of assumption. It’s just asking the question.

If you’re sending a message to someone that you don’t know on social media and you’re saying I have a great opportunity, it’s amazing, you should join it, here’s the link to join, it’s only four hundred dollars. Then you are spamming them because you don’t know if they’re open, if they’re looking, if they’re interested, you don’t know anything about them and their desire to use your product, service or join your opportunity. Instead like the guy who says are you here with anyone, can I buy you a drink… you see if they’re open. What’s their stance? “Hey, I do this thing to make extra money on social media. Would you be open to taking a look at what it is that I’m doing?” See, that’s not spamming and especially if you add another line that we suggest which is, “if you’re open, great. If not, no big deal.”

This is literally saying to them…hey, I don’t know if you’re open. I’m seeing if you’re open and if you’re not, that’s totes cool. Really not a big deal. That’s not spammy, that’s not aggressive, that’s not weird. What I would avoid is I wouldn’t send that message to an existing network marketer because network marketers are very cannibalistic, they eat their own and they will screenshot it…look at this bozo. Now this person may not be making any money at all but it’s more fun for them to make fun of someone that actually go do the work and improve their skill sets. But you know that this thing works and I’ll share with you some recent examples.

Does cold market prospecting work?

First of all a few years ago, my wife was 21 years old and we were just dating at the time. She went to her warm market, they wanted to party and do tequila, they didn’t want to do anything with network marketing or anything to do with a business. She went to her family and her family was like “what are you doing…what happened? Why are you going through college if you’re going to do this thing?” You may say they weren’t big fans of it. So she went cold market. She prospected people she didn’t know on Facebook and built a 10,000 a month income at the age of 21 and then went on to become the number one female earner of that company. Then we combined together and we were the number one earners of the company. That was a few years ago but what about recently?

Well as of right now (I just interviewed her a couple weeks ago) we have a student, Christina Danielle. Christina Danielle is the number one recruiter of her company. By the way when she joined that company, they told her…well they told everybody “don’t do cold prospecting, that’s spammy.” Well her warm market didn’t want to have anything to do with it so she decided it was her only choice. By the way, that’s a lot of people. This is why influencers bashing cold prospecting is very damaging to the field. Instead of saying don’t do cold messaging, teach how to do it which we will hear shortly. So despite the orders from the company, she went cold market messaging using our scripts, became the number one recruiter in that company and oh by the way, it’s a pet supplies company and she doesn’t have any pets. So we know that this works right now, we know that you can do it on any platform and you just have to know how to do it, which is what we’ll jump into next.

Let’s hear from you.

Before we get to my last point here, I want to hear from you. What has been your experience with cold market prospecting? Do you think that it’s spammy? Do you think that, “oh no, no matter how you do it, it’s just spam.” You should never do it, avoid it at all cost, terrible…or have you tried it, have you done it, have you gotten any results from it? I’d love to hear from you, you might be someone that we highlight or feature. I do respond to every single comment.

How to do cold market prospecting right now?

I think the best way to share this is just to share with you what Christina’s doing. She learned the scripts from us. There’s two areas that we really like to focus on when doing cold market prospecting and that’s location and occupation. First of all, just a step back, if someone you don’t know reaches out to you, what do you wonder? You probably wonder a few things. Number one, do I know them? Number two, what do they want? Number three, of all the people in the world, why are they messaging me? That’s probably what you think, right?

I have found that people prefer others to just get to the point. Don’t try to build rapport with me for six months and then pop the question, that’s weird. It’s also not very duplicatable either because most people don’t want to delay their check for six months. People prefer you getting to the point. You do, everyone I’ve ever met does. So how about we practice that, how about we get to the point? When I reach out to someone or you reach out to someone a cold message, I would suggest hitting those three points.

“I know we don’t know each other…” and then why them and what it is that you want. The two examples here, location and occupation. Location. Let’s say you see someone and you like their profile on social media, they seem like a cool person to hang out with and bring home to mama bring home to the team and they’re in Topeka, Kansas. You reach out to them and you say,

“Hey, I know we don’t know each other. I see that you live in Topeka, Kansas, I’m looking to expand my business in Topeka (which aren’t you? Why not? Why not expanded all over in wherever you’re open.) I see that you’re in Topeka, Kansas, I’m looking to expand my business there. Would you be open to taking a look at what it is that I’m doing to make some extra money on social media?”

Now, because this blog serves hundreds of network marketing companies I tend to focus on opportunity because that’s the one thing that’s universal for all of the companies that follow our training and watch our videos, but you could use it with product too. I would just lead with the benefit. We have something that helps people lose weight, is that something you’re open to taking a look at et cetera and so forth. 

This is a way for them to learn okay, no, we don’t know each other because you don’t want that response. Do I know you? Kind of throws you off kilter, it’s not a good response. You want to stay on the track. “I know we don’t know each other, I see you in Topeka, Kansas, I’m looking to expand there…” that’s why them. Then you say, “listen, I do the same to make some extra money. Is that something you’d be open to take a look at? If not no, big deal.”

Now on the occupation side, very similar but it would be… “Hey, I know we don’t know each other. I see that you’re a realtor, we happen to work with a lot of realtors.” Now you may be reading this and say well, I don’t have realtors in my team. Yeah, but you do in your company and so when I say we, it’s the we of the company. The company, you’re a company representative. So even if you don’t have a team at all, even if you have zero people in your team, your company has teachers, bus drivers, realtors, waiters, waitresses, flight attendants you know you have almost every occupation in your company already. Doesn’t have to be in your team and so let’s go back. “Hey, I know we don’t know each other, I see that you’re a realtor. We happen to work with a lot of realtors and we help show them a way to make extra money without interfering with what it is that they’re currently doing. Is that something you’d be open to taking a look at and if not, no big deal.”

In both scenarios, are you assuming anything? No, you’re just asking the question. Are they open to learning more and if they’re not open to learning more, totally cool. That’s the way to properly do it in today’s day and age. There are some other methods that we share here on our blog and on our YouTube channel but you follow those and you be consistent with it and you’ll start getting some results.

I want to help you more with the prospecting process.

We have a five-day prospecting power-up series that is absolutely free. I’m going to put the link here,, just click that link, get registered for it and it’ll deliver five days for you of…where to find people, what to say and how to crush it with prospecting.

Ray Higdon

Play Bigger. Make An Impact.

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