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Brendon Burchard:
Chapter One of the Charge Review

Just got back from our team trip to Cancun (it was a blast) and wanted to share how excited I am about this book I started reading by Brendon Burchard. I NEVER do book reviews chapter by chapter but if people like this, I just might do it with this one.

What is a “Charged Life”?

In this book Brendon Burchard starts out by explaining what a charged life is. Living a charged life is about being engaged, energetic and enthusiastic. Do ya feel like you could use more of those qualities in your life? Yep, I think we all could.

Brendon describes there are three types of lives, see which one you feel best describes you. Good or bad, identifying your current location can help you get to where you actually want to go…think of telling your GPS to give you directions where to go if the GPS didn’t know where you were…wouldn’t work right? So lets identify where we are..

The Caged Life

“Caged” people live in the past or in the expectations of others. Because they have let others dictate who they are and who they can be, they live in a tiny little box with no room to grow into anything larger.

Symptoms could include constantly thinking or making statements such as “No one understands me” or “No one gives me a chance” as the caged person rarely actually tells anyone what they really want, this is common.

The two ways to break out of the cage is either consciously choosing a new self-image, smashing the snap into line life you’ve been living or sometimes, life flips the cage on its side via divorce, death of someone close or perhaps even the loss of a secure job. This reminds me of a great quote, “You may not realize it when it happens, but a kick in the teeth may be the best thing in the world for you.” – Walt Disney


The Comfortable Life

The comfy life is not as dire as the caged life, which can make it harder to transform into what we all want, the charged life. This is the person that has followed a good path to making money, starting a family and has, in society’s measure, lived a good life.

The trouble comes when we look back at our life and ask ourselves if we are truly living the life we want. If we are making a difference and if this is really all there is to life.

The person that realizes they are in the comfy life may believe they have already reached their peak.

Brendon Burchard and the Charged Life

The person living a charged life asks themselves if they are living an inspiring life that inspires others.

Being charged is NOT being on cruise control and not being stuck in a rut of routine and boredom. People may view people living a charged life as “being lucky” but the reality is the charged person has the same type of obstacles and challenges but they CHOOSE to enjoy the journey and not over-dramatize all the little things that most people do.

7 Most Common Attributes of Chargers

  1. Chargers are open and observant in the moment. They are not “addicted to an outcome” and instead are flexible with how events unfold versus how they think they should be.
  2. They are future oriented. They see problems in the present as solvable and are always seeking to create a better future world.
  3. They are challenge seekers. They are fully aware there will be challenges and love to rise to the occasion.
  4. They are deeply interested in authentic, connected relationships. Chargers love people and ask a lot of questions to learn about people’s fears and dreams.
  5. Chargers are self-reliant. They march to their own drummers but do not feel compelled to make everyone around them happy if it means compromising their values.
  6. They are creatively driven. Chargers tend to choose jobs or opportunities where they can be creative and expressive.
  7. Chargers are meaning makers. They consciously choose to determine what things mean with a tendency to positively interpret both their struggles and successes.


Clue me in if you want me to continue reviewing the different chapters in the book. Some discussions points for you to create some meaningful threads and comments below:

1. Which of the seven attributes do you feel you could improve on the most?
2. Did aspects of the comfortable or caged life make you realize something you hadn’t before?
3. What instance in your life had you charged for a period of time and what would it be like to feel that way all the time?

Note: If you want your copy of “The Charge” by Brendon Burchard, you can get it here

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Ray Higdon
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