7 Ways to Use Drop Cards That Will
Get You 1-2 Reps Per Week
One of my very favorite offline tactics is advertising with drop cards. At first I thought they were cheesy but once I realized I could use them in many, many different ways, I completely changed my mind about them and decided they were very effective (and easy and fun) for building my business. Toward the end of this article I will reveal exactly how you can use them to get 1-2 new reps per week into your business.
This sounds great but what the heck is a Drop Card?
A drop card , some people call them a sizzle card, is a small business card that when folded looks like a hundred or twenty dollar bill. These have historically been used to “drop” on the ground giving off the impression that someone dropped money on the ground thereby getting unsuspecting passer bys to react in funny and interesting ways to ensure no one sees them score some money that was dropped on the ground. This article is going to talk about some ways to use drop cards that you may not have thought of.
What Should Be On The Dropcard?
Well, if you are going to use these in a littering sort of way, like, throwing them on the ground everywhere you go, you do NOT want to have your phone number on them as you really don’t want to be spending your time fielding complaint calls. It is imperative that you have a good headline that will illicit interest and your website minimum.
I am actually not a fan of throwing money drop cards on the ground as they are actually intended to be used, the reason is, it creates a negative association when they realize they were duped and had to bend over to pick them up.
7 Ways I like to use Drop Cards
#1 – In Planes
I try to get on the plane as early as possible and place drop cards in the magazine slot in front of each and every seat. In the magazines or whatever other literature they have. You have a captive audience that is forced to sit there for hours and just might pick up those magazines.
#2 – In Bookstores and Libraries
This is one of my favorites. I will set an hour aside and go to the local barnes and noble, books a million or whatever and them select books I think my prospects would read. What type of person would you want to work with? I like people that read Ayn Rand, Robert Kiyosaki or really anything that talks about home business, online marketing or network marketing is a prime target. I will place a few drop cards in each book. You can do this at local libraries as well although I believe you increase the chances of getting busted at a library. I had someone ask me if this was legal, I highly doubt there is a law about reverse shoplifting but the bottom line is, I have recruited people using this tactic but if you aren’t comfy with it, don’t do it.
#3 – Waiting Rooms
Another place where you have a captive audience, waiting rooms and hair salons. They always have magazines there, take your drop cards and place them in as many magazines as possible.
#4 – Restaurants
When you are done eating at the restaurant and putting in that tip (make sure it is a nice tip or this will not work at all!) slide a drop card in there, I have sponsored quite a few people that work in the restaurant industry. You may even preface the drop card by asking this killer question to the waiter or waitress, “Would you be interested in a side project if it didn’t interfere with your current job?” Who the heck would not say yes to that?!?
#5 – Toll Booths
Now you can also use CD’s or DVD’s for this tactic but the lowest cost way is to use a drop card. Next time you are pulling up to a toll booth, look in your rear view mirror and see what kind of car is behind you, if its a decent vehicle, pay for their toll and have the operator give the person behind you a drop card! The operator may even ask you for one!
#6 – Newspaper Stands
Another interesting one is buying a newspaper, pulling out all the newspapers and stuffing them with drop cards and putting them back in the stand. This one cracks me up, think about this though, if you were marketing for real estate, wouldn’t it make sense to put drop cards in all the apartment rental guides that are in these stands? Sometimes you have to think outside the box.
#7 – Get Your Team To Duplicate
Doing drop cards is a very easy skill to master. It doesn’t require talking to anyone and is very low cost. What if you got your entire team to duplicate this process? I am willing to bet that based on the results I have seen that if you get your team of 10-12 or more people doing this tactic, your business will go through the roof and then you get each and every new person to join in on the fun, remember, network marketing is not just about your efforts it is about getting your team to produce as well!
If you are wonder do drop cards work? I can tell you that they do, they will probably never provide you with enough people to talk to but I have recruited several people from advertising with drop cards and it’s pretty dang easy. Drop cards marketing is pretty funny to do and you simply do it when you are out and about.
If you do not have a place to purchase drop cards, you can get them here. Be sure to share this very simple concept with your teammates and although this does NOT replace traditional prospecting, it sure is easy to drum up a few leads.
Did This Help You? If so, I would greatly appreciate if you commented below and shared on Facebook
Ray Higdon’s Network Marketing Blog
Skype: ray.higdon
Email: RayLHigdon@RayHigdon.com
“I Teach You the Marketing, Mindset and Sales Strategies to Make More Money and Follow Your Passion!”
PS: If You Haven’t Recruited Anyone (or less than 10 people), This is the Course you Should Get – Click Here
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Great advice Ray! Happy to see I’ve been on the right path!
Thanks for all you do!
Drop Cards are effective
when place strategically
and created professionally.
Simplify Your Finances dot com
Welcome!
Haha, thanks!
Yeah man!
Ray! Thanks for this post! Just the value I was looking for.
Thanks!
Most of these tips I snagged from Ced, he is the drop card king!
As usual a great Leader working His magic…..thank you !
Hi Ray,
What a great idea, sure beats handing out flyers to people in the street. It’s something complete different that people will not expect. You could put one in your tax return! Thanks for sharing these tips.
Tristram Lodge
OK! I will say it. WHY HAVEN’T I THOUGHT OF THAT YET!!? “Newspaper Dispensing Machines” thats Genius Ray. I have thought about getting a paper route and sticking drop cards in all the papers but I don’t want to deliver papers every morning. lol Nice Tip Rock Star!
Hey Ray,
Its freakin’ cool how you just tell us exactly what to do and its so easy!
Gracias!
Toki
Hello Ray, very good as usual. You always take care of your team. Thanks, Andrew Gallop, Yee old Redneck
I have placed them on the bussiness card tack board that some bussinesses have. I am not sure if they like the money look or what, but they seem to disappear while the other cards are there week after week.
Ray, how many dropcards a week do you need to get out to average 1-2 reps per week?
If you had your entire team giving out 3-5 cards a day, you would get at least 1-2 reps per week. You know marketing, its all numbers, one week you might get 10 people, you don’t know but that is why you market all the time.
Glad you liked them!
Nice!
You got it!
Rock on!
Hey Ray,
Great tips here, I have actually found a few drop cards in my local book store, so this definitely working for people.
Beth 🙂
Awesome stuff Ray! Definitely utilizing these tips! 🙂 Thanks for sharing…
Very interesting idea! I will give it a try. Thanks for sharing.
Hello Ray,
These are all great strategies. They are simple, and very duplicatable, which I love. I’m going to start using drop cards more in my marketing plan. Keep up the awesome work.
– Bill Kwik
I have been wondering what the heck they were for!!! Thanks for explaining and giving some fantastic ways to use them.
Staci
Awesome stuff Ray! I know Cedric needs to be given huge props as well!! I am not part of Numis but I am part of MLSP and your group on Facebook. I have to say THANKS for the constant value you deliver. It’s no wonder you have the success you do 😉
In Success,
Howie Perks
ray
where in australia can i get these sorts of cards. your mate only does us money – perhaps he should do every countries currency.
great information.
These are great tips……I would use caution with Tip #6……I’ve been in the newspaper and magazine distribution business and this is a no-no.
Inserts are regarded as paid advertisements and it’s not legal. If you have contact information, they could track you down. Just a word to the wise !
These are fun to do! Plus, you can get family involved to help you. We are headed to Hilton Head Island soon and Disney. We will taking our drop cards down:) I haven’t tried the dollar bills but do have business card size ones that I have a catchy sentence or two with an 800 number or my Numis site. We are going to implement this when ever we are out and about always.
Thanks for your great information!
I see that we will have to come up with other ideas here in Australia. The toll booths are automated – there are no operators and we don’t have news-stands. We certainly can’t get on a flight early and how do you drop cards in waiting rooms unless you’re waiting?
I find another great way to drop cards is to leave them on tables at cafes (similar to the restaurant idea). I leave smoking cessation cards near the butt-out bins!
need help i’m new to anykind of this stuff.. going to use your drop card but please .. help me with what to put on it besides my numisnetworks email..
thank you.. yours truely dale…. email ltjunkit@yahoo.com
you will need to get alot more then 3-5 out more like 100-200
a day. Drop cards are like sizzle cards. You need large numbers to make them work. They do work
Hello Ray, Thank you for the reminder that we can do more. Taking action is a requirement on our part. Time to drop some more cards…
Go! Go! Go!
Very good post Ray, very cost effective also, I will put that into practice ASAP !!
Wow great info that I did not know.. I love the idea of drop cards I will definitely be looking more into this. Thanks Ray for the wonderful tip and descriptive post.
LOVE IT…. Am going to try that, I really like these ideas! ☺
Great stuff Ray! I have a few ideas for ads to put on the inside of the card. Any suggestions?
Sure, what are your ideas?
I have been using drop cards that I got from Cedric for some time, but as far as I can tell I havn’t gotten one lead from them. Maybe the message isn’t the best one.
Awesome Stuff Ray, Thanks!
I’m listening to you right now on the MLSP call too..Great Content Bro!
Adrian
Ray, what text do you put on the cards you use?
There are several you can try. 1. #1 Home Based Business, Period. 2. $225,000 a year from home. Don’t Believe it, Don’t call
I saw the suggested text on Cedrick’s site, but what do you suggest below that? Just a URL? URL + phone number? What did you do? 🙂
Thinking as a marketer, what do you think would be best? Good marketers build a logical sequence into all their marketing. You can also call me if you’d like
Ray, drop cards are probably the most entertaining method of prospecting. I had a blast watching people pick them up on busy streets, piers, and in bars & restaurants in Tampa the night before the Numis Living Like Royalty Cruise. It can be downright hilarious watching peoples reactions. I plan on video taping some sessions in the future and putting together a compilation. My favorite is “If you did’t make $10K last month, that’s your business. If you want to make $10K each and every month, that’s my business! Visit: BuildIncredibleWealth.com”
Anyone test them in small towns? I think it may be a way to reach a new audience you have not connected with.
Ray, thank you for your amazing leadership. I never heard of Drop Cards until Module 3 of your Pro Blogging Academy. What an amazing idea! These are a great way to passively market any business. I look forward to using them. Thank you!
I think drop cards are useful no matter where your are, as long as people like money LOL.
They can work, I joined my first online business after replying to similar marketing.
We use the best quality folding drop cards http://www.dropcardsusa.com They have the best prices as well!
We have been using drop cards for 3 years. I make sure to have ALL of my downline purchase from http://www.dropcardsusa.com, they have a 5,000 folding card special for only $179. The trick is to put stacks of them EVERYWHERE! Stay away from card stock! Make sure they are Paper stock!
Thanks for sharing the idea. Been using them to promote my business and now it's off the ground and moving along great.
You are top dog!! Amazing!!
Wow that's a very cool idea never heard the term before and now I have another tool to market my business with thanks.
Thanks!
This is another blast from the past! I have just got my drop cards in the mail today and this post was exactly what I was looking for as far as ideas!
Thanks Ray!
What a great idea! Who isn't going to stop to pick up a buck. lol
Good stuff Ray!
agreed, most people look at them as an annoyance but once a a while you will get the right person picking it up. Just got to put them everywhere!!
Ray, these cards are absoutley incredible. It's a great way to get your kids involved in entrepreneurship and M&A (marketing and advertising. They think its fun, and I love the conversations it sparks. "Dad, what are we dropping these for?"
Can you share any ideas for tracking your drop cards? You know, that way you can experiment on different headlines for the drop card?
Kevin, if you are trying to track your leads from different headlines then you may want to use separate domains for each headline you are campaigning. Additionally, you could also implement a plug-in like "Pretty Link" that allows you to make separate links for each one of your funnels.
I am currently using http://Trck.me for this. I'm looking forward to having my other domains point to the Trck.me links so I can track lands/opt-ins/sign-ups vs the total number of cards dropped.
I love this Ray! I already tried the book store idea. I kinda feel like the mission impossible theme music should start playing when I do it! 😀
Thanks love the idea you always come up with helpful things
I've used drop cards before, It's a great exposure tool , thank you for sharing Ray !
I love this idea! Thanks
Yeah, gotta be sneaky lol
You could use a specific URL or pretty link
Sounds good but you have to put out thousands and response is typically very low. I tried various headlines and delivery methods and found that it may sound cool but it doesnt work. Especially when you consider the cost of around $100 for a thousand
That has not been my experience. I guess it depends where you are putting them. Again, I don't like throwing them on the ground
Hey Ray,
Thank you for sharing these concepts on drop cards!
My all time favorite is cruise ships…and hotel rooms! I have a number of sales from these locales. The Gideon Bible (hotel rooms) rarely gets touched but when it does, it is almost like a divine arrangement and the sales process is very profitable for both parties.
My other passion (eating out, healthy now of course) is when I had a very personable server, I would always leave a great tip (25-40%) with my drop card and I always write a little slogan, your awesome- lets work together!
I cannot believe the response I have gotten from doing the above. We are out and about like you said, might as well be proactive and get “eyeballs” on our business or products. It can’t hurt and it sparks the creative side of us when we think on purpose!
What is your funniest ordeal, I was hoping to see that story here lol…
Thanks again bro,
John Pate
Love this article. Thanks again Ray for your wonderful insight and amazing ideas! You have become my go to person to learn from in the network marketing industry! I wanted to know where can I go to get drop cards?
I love drop cards!
Great article! Anyone still using drop cards in 2015???
I hope I am not too late to try out this idea…Ray…does it still work in 2016…I am planning on making a flyer that is hard…not the regular flyer kind of design…I just planing on putting a thought provoking idea and a link to my website
a statement like “Would you be interested in a side project if it didn’t interfere with your current job”
Do you think it would work…an new to this but willing to put in the the needed effort so as to see results…