7 Lies They Tell You About Their
Network Marketing Business Opportunity
I can tell you the number one reason people dislike getting involved in a network marketing business opportunity…it’s because they were lied to. After they have been lied to, they have certain false expectations and when these false expectations are not met, they get upset and blame their sponsor, company, or the industry itself. However, if you know what to look for, you can logically evaluate what REALLY makes sense out there. Once you know the 7 common lies, you will be better equipped to recognize the truth…
Lie Number 1 – It’s Easy
When people are told it’s easy, they translate that to mean they can put very little time into it and not take it seriously. What is EASY is staying in a job you hate and keeping your life comfortable, even if it is a comfortable misery. That is what most do. What’s easy is coming home and doing the same thing you have always done. Watching TV, complaining, hanging around the same people you always have, etc. That is easy. Looking inside of yourself to see where you can become better, ditching the bowling event to attend a presentation and working something your closest friends tell you is a scam, is not easy.
Lie Number 2 – You will get rich overnight or make $50,000 your first week like “Joe Schmo” did
One of the dumbest things to fall for is listening to how some guy you do not know made $50,000 his first week. 99% of the time it either did not happen or there are some elements in the real story that make it impossible to reproduce. Short sighted network marketing business opportunity companies that try to “buy” loyalty from existing leaders and cut them a huge check to come onboard is NOT duplicatable so you should NOT take the success of someone else making a ton of money in a short period of time seriously. Network Marketing by it’s nature is a long term business. Most people are going broke trying to get rich quick and if they only broke that cycle and started plugging away at something that would produce a residual income, in 3-12 months they could have a decent way to make money.
Lie Number 3 – You can build multiple companies at the same time
Sorry, but this is a lie. The percentage of people that have the discipline to successfully build one company is very low but when you add another one in the mix, you reduce that percentage bigtime. A lot of people fall prey to big marketers with a big list that DO have the ability to “make some money” from multiple companies but that is NOT duplicatible. All that accomplishes is confusing those following the big marketer and ensures they fail in ALL companies they are involved with. This makes sense as you realize that networking is NOT about your efforts but the efforts of those you bring onboard. When others see you do multiple, they will try to do multiple and the whole thing collapses.
Lie Number 4 – Follow our mlm system so you don’t ever have to talk to friends or family
This is probably the most popular lie today. So many people that were poorly trained and burnt out their warm markets are being promised that some magical, mystical mlm system will help them so they don’t have to have an ounce of courage. Do you know when you should NOT approach people you know? When you don’t believe in what you are doing or you are so poorly trained that you actually care if they sign up or not. If you don’t believe in what you are doing, why are you doing it? A few months ago in Vegas I was interviewing Mike Dillard on stage and we asked him about approaching warm markets, he said, “Once you no longer care if they sign up, you should talk to them”, I could not agree more. If you are terrible at talking to people, you don’t need an mlm system, you need to get better and get trained properly. This is a main focus of mine to the people I coach.
Lie Number 5 – The product doesn’t matter
First of all, know that there are two products in any network marketing business opportunity, and they both matter. You are the number one product. If you don’t believe in yourself, no one else will. The product your company carries is the second product and eventually, it does matter. If your product is crap, it will eventually stop selling. I had a guy the other day call me as he saw a press release about me and being awarded member of the month for an attraction marketing system. He asked me a few questions then went on to tell me how we could all be rich if we all just bought one bag of grain each month with his company. It was $70 and it was just an investment and I could throw the grain away if I wanted to. Some people actually fall for that line of crap…
Lie Number 6 – The compensation plan doesn’t matter
Riddle me this…if you were searching for a job, would one that paid you more interest you more or less or does that even matter? LOL, you bet your butt it matters! I have two horror stories associated with this lie. My first network marketing business opportunity was a juice binary company. I was placed on an inside leg and had to build both legs. I had 9, yes, 9, 6 figure earners in my team that I brought in…unfortunately, they were all on one leg! If you know a binary, you just cringed. It means that I did not make squat off those 6 figure earners. Let me ask you this, if you bring someone into a company, and they help make that company profitable…should you get paid? Of course you should but old school binary companies only pay you off your weaker leg. This makes the company, not the rep, very profitable. I am shocked to find old school binary companies still exist. A binary can be very lucrative but the old school way of ONLY paying you off your weaker leg is pretty tough to swallow in todays day and age.
Lie Number 7 – You have to spend a lot of money in advertising to make money
Some leaders see a rep coming in as a big dollar sign. They sell anything they possibly can to this new rep and one of the most universally accepted big dollar items, is advertising. I have seen reps come into a company for less than $500 and spend $3,000-$4,000 right away on advertising. Now, for a typical brick and mortar company or business, this is not the far from being a smart decision, but, for a network marketing business opportunity, this is terrible. Why? Because it is NOT duplicatible. Network marketing has the ability to be built WITHOUT spending tons of money on advertising and I believe it is best to do it that way as then you can help anyone achieve success even those without huge budgets. When you become profitable in your business, if you want to play with some of the profits, GO FOR IT, but, my suggestion is until you reach that point, keep that budget tight and avoid attempting to spend your way to success!
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Ray Higdon
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