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What To Say To Warm Market When
You Have Failed at Other MLMs
This is a very common question I get, Ray, How can I possibly talk to my warm market when I have failed at other MLMs? Just so you know, I fell on my face and failed at other MLMs before I became the number one income earner in my current company, in fact, I failed at so many of them that when I would see anyone in my area they would ask, “What are you up to this time Ray? Here are some of the products I have tried to do in Network marketing and completely failed at:
Juice
Travel (twice, two different companies)
Technology
Legal Services
Eco-Friendly Soap
Appetizer Diet Cookies
Gas additives
and an Aztec grain
Thank God I didn’t use the excuse of not talking to my warm market as two of my biggest leaders in my current business were folks I had pitched every single one of those other mlm’s! I love what Mark Yarnell says, “Every great multi-level marketer was a lousy multi-level marketer first”, and I am certainly no exception.
A Different Way to look at how you failed at other MLMs
This past week I had my trip to Hawaii and then had meetings and trainings in Sacramento and LA and on the plane to Hawaii I started reading an amazing book that quite frankly every single Network Marketer should read. It is called Your First Year in Network Marketing by Mark Yarnell. There are so many reasons to read this book but one powerful nugget I got out of it was how to talk to your warm market when you have failed at other MLMs. I am willing to bet you have never tried this approach!
When Your Warm Market KNOWS you Have Failed at Other MLMs…
This is taken verbatim from Mark Yarnells Book, I don’t normally copy verbatim but it is that good. This is EXACTLY what you could say to your warm market that knows you have failed at other MLMs:
“You and your wife know that I’ve been researching the field of MLM quite carefully. In fact, in an effort to become extremely knowledgeable, over the last few years I have enrolled in several different companies in order to learn from the different experts. Well, I’m happy to tell you that all the analysis has paid off. I’ve been able to master enough about the industry to pick the best organization that allows people to earn $30,000 to $50,000 a month in the shortest amount of time. I’ve spent a lot of time, money, and energy doing my homework and now I’m so excited I seem to be losing sleep every night. I need to see you as soon as possible to find out if you would be interested in earning this kind of money”
Did that just totally blow you away? I completely different way to describe that you, like me, have been an MLM junkie and have failed at other MLMs! Share this with your team and comment below if you got something out of this!
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Ray Higdon
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January 28, 2011 at 12:57 pm
Ray,
Thanks again for posting something that hits the hearts of many network marketers. In today’s economy, everyone should have another source of income. What better way than network marketing.
I too had failed in other companies. Their is an old saying “It’s not your fault.” Boy, how true that is!!
I picked up the pieces and kept going.
Thanks Ray,
I will continue to read and learn from you.
Rob Loomis
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Ray Higdon Reply:
January 29th, 2011 at 9:45 am
Thanks Rob, agree with you bro!
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January 28, 2011 at 1:25 pm
Hi Ray,
Excellent delivery.
Failure is an opportunity to learn from. This presentation shifts your mindset and the mindset of your prospects. The shift makes all the difference in the world.
Former: Failed MLMer. New: Experienced, prospering MLMer.
Thanks for sharing with us.
RB
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Ray Higdon Reply:
January 29th, 2011 at 9:46 am
You got it Ryan!
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January 28, 2011 at 1:28 pm
Ray thanks for another great post. This is an awesome way to approach people. It really makes you look like a student of the industry and you are doing your due diligence to find the company worthy of your efforts.
Great stuff….I’m loving this book!
Dean
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Ray Higdon Reply:
January 29th, 2011 at 9:47 am
Rock on Dean!
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January 28, 2011 at 1:31 pm
Thanks Ray for the amazing post and something I can personally put to work today!
Even if one hasn’t failed per se at other MLM’s, the idea of putting in the research, time and money to find the right one is key!
Again…a perfect example why I an now in the right company with the right leadership.
Thank you!
James H.
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Ray Higdon Reply:
January 29th, 2011 at 9:47 am
Glad we are helping you James
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January 28, 2011 at 1:35 pm
Hello Ray, Thank you for another great post that my team I can use today! I’ve been involved in several networking marketing companies too. I love network marketing. We shouldn’t be punished for racking up experiences from the past. We should be admired for the strength and the courage to go first. Through our past experiences we can enlighten others. I’m glad to be part of your team. Being with the right company feels great. Time to spread the good news. Go! Go! Go!
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Ray Higdon Reply:
January 29th, 2011 at 9:47 am
Spread the word Jeffrey!
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January 28, 2011 at 1:44 pm
Ray, your an amazing inspiration and I am so glad to have met you.
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Ray Higdon Reply:
January 29th, 2011 at 9:47 am
Lets do it Curtis!
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January 28, 2011 at 2:30 pm
This is the best response to this issue that I’ve ever heard. This is a business and it takes time to learn it, but the best thing is that you can earn some money while you are learning to make huge money!
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Ray Higdon Reply:
January 29th, 2011 at 9:48 am
You got it Dave
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January 28, 2011 at 2:40 pm
Yes I am blown away.
Who would have think it was possible to re-approach people who I thought had written me off as a basket case?
There is light at the the end of the mlm tunnel!
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Ray Higdon Reply:
January 29th, 2011 at 9:48 am
If you approach people right, you should never burn them out, rock on Kim~!
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January 28, 2011 at 2:50 pm
Thanks for the great article and book recommend
Isn’t there some sort of legal discretion you should take when making income claims? I think that when you’re advertising your business, you can’t make income claims.
I could be wrong but I wanted to make sure for future use
[Reply]
Ray Higdon Reply:
January 28th, 2011 at 2:52 pm
Did you know they tell college players how much Kobe Bryant makes?
You can’t make guarantees but it would be silly to not talk about the types of income being generated
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Ray Higdon Reply:
January 28th, 2011 at 3:05 pm
Also, when studying in college to get a job, most want to know the income levels of that job.
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January 28, 2011 at 6:28 pm
Ray,
Powerful man. I love how it handles their questions or objections before they even get to ask them.
Jordan Schultz
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Ray Higdon Reply:
January 29th, 2011 at 9:48 am
Thanks Jordan!
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January 28, 2011 at 8:36 pm
You’re right Ray, I am blown away. Thanks again for this valuable information.
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Ray Higdon Reply:
January 29th, 2011 at 9:48 am
You are so welcome Cassandra
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January 29, 2011 at 12:31 am
Ray,
Thanks so very much for this incredibly helpful post. I just joined a new company and have been struggling with this very issue, but thanks to you, no more!
Thanks again,
Marion
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Ray Higdon Reply:
January 29th, 2011 at 9:49 am
Make it happen captain!
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January 29, 2011 at 6:35 am
I love this Ray, experiences, help us grow, helping others see this is a foundation of knowledge for success. Thomas Edison tried many thousand times before he created the light bulb. He tried, not failed.
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Ray Higdon Reply:
January 29th, 2011 at 9:49 am
Exactly Brian, good example
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January 29, 2011 at 8:37 am
Hi Ray,
That is great script to use. People would kind of write you off when you have already pitched them.But if you say give them a valid justification in the right tone. You can still win them over. Great insight.
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Ray Higdon Reply:
January 29th, 2011 at 9:49 am
Thanks Lali!
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January 29, 2011 at 11:26 am
Hey Ray! Great stuff. I read Mark’s book years ago & it’s still as relevant now as when he wrote it.
Reminds me of when I started my computer consulting career in the 90s. I bounced from firm to firm for several years (there were thousands of firms back then, everyone wanted a piece of the pie) as they closed down or didn’t fulfill their promises.
Every time I’d change jobs just before the company went under I’d call my buddies & try to recruit them to come to the new company. They were paying $3k referral bonuses for good consultants back then.
Sounds kind of like our industry. Network marketing is just another industry.
Glad I found the industry. The upfront may not be as good as those consulting firms, but we didn’t get residual commissions for their billing like the residual we get here.
Network marketing is the best choice.
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Ray Higdon Reply:
February 1st, 2011 at 9:09 am
AMen bro!
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January 29, 2011 at 12:06 pm
Hey Ray,
It’s funny you wrote this cause I had someone ask me this question the other day and his track list is 99% the same as yours!! lol Maybe I got me a Ray Higdon
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Ray Higdon Reply:
February 1st, 2011 at 9:08 am
Go get em!
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January 29, 2011 at 8:39 pm
Ray,
Wow, these are great words to use. It conveys posture and confidence and I like that. Like you said, it is still important to talk to your warm market and I think you just helped a lot of people become less fearful of doing that.
Thanks,
Karen
[Reply]
Ray Higdon Reply:
February 1st, 2011 at 9:08 am
Thanks so much Karen
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January 30, 2011 at 8:36 am
This is definitely information that we need. We have failed many times, but are determined to succeed and have been very apprehensive about approaching our warm market again.
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Ray Higdon Reply:
February 1st, 2011 at 9:08 am
Thanks Jeff
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January 30, 2011 at 3:52 pm
In my personal opinion it shouldn’t matter how many times you have failed in anything. But showing people that you have the heart to never let go of your dreams. As marketer’s we all well aware that in order to succeed you must fail and even if your dead broke. What matters most is what you as a marketer can do for yourself. You create the success that you want and it doesn’t involve anyone else but you. Not everyone learns or gets it right the very first time. Your success shouldn’t be the soul proprietor of persuading someone to get involved into this business. Some companies that are out there might have a stronger call to action of getting involved, but I truly don’t think it actually matters what company your with to make an honest decent income. Nice Book though. I thought about picking it up sometime since I seem to be running into it quite often. And good points to use if other’s are a bit skid-dish. Thanks for sharing.
Steven Dean
[Reply]
Ray Higdon Reply:
February 1st, 2011 at 9:08 am
It is a great book, it is, in my opinion, not so accurately titled, as it sounds to me like a beginner book but it explains what it really takes to make a long term income in mlm
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February 1, 2011 at 9:06 am
Excellent post Ray. I bought that book about a year ago and it was one of the best investments I ever made.
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Ray Higdon Reply:
February 1st, 2011 at 9:07 am
I agree with you, one of the very best
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February 3, 2011 at 3:51 am
I don’t think I would personally use that script as an opener, but I do agree that there is no reason to not talk to one’s warm market due to previous failure. However, I definitely would use that script to resolve the “What is it this time…” concern from a battle-worn warm market.
Nearly every successful Network Marketer that I know failed miserably in several companies before having success.
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February 3, 2011 at 7:18 pm
Great stuff as always, Ray. I read everything from Yarnell that I could get my hands on 10+ years ago, and it sounds like I need to get the newest version of his “1st Year” book. Thanks for the tip!
Best,
Dave
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December 28, 2011 at 9:00 pm
Hey Ray,
I brought Mark’s book months ago but have been reading other books. Based on that excerpt you shared, I plan to start reading it tomorrow.
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