video formula

Want to attract more customers using video?

Here is our Four-Step Video Formula to attract more leads and customers.

Our Four-Step Video Formula:

What this does is this helps you to be, in my opinion, more duplicatable and also just to keep you in line.

You don’t have to have fancy capture pages, you don’t have to have click funnels, you don’t have to have all that different stuff. You can keep it very, very basic, especially in the beginning, and I would suggest that.

1. Intro

The reason that we suggest that is there are people that are unable to hear you until they hear you say your name, even though it’s on your page. It’s like, “Why do I need to say this? It’s right there.”

They be like, “Well, who is this?” And you’re talking,

“Who is this? I don’t understand who this is.” You have to understand people are easily confused.

Intro doesn’t have to be what rank you’re at, doesn’t have to be your 42 ribbons you got in third grade. It doesn’t have to be all these different things, just your name.

“Hi, my name is …”

2. Question

The Question is your hook. That’s your hook to keep them on.

If you assume that they’re chasing kids, doing laundry, they’re running late for a dentist appointment, they got something in the oven that’s literally on fire, you’re battling all that, and if you think like that, you’ll keep them on.

If you think that, “Oh, that one’s got all the time in the world. Hey, guys, just an update I just thought I’d share with you. I had a great breakfast burrito. Mmm, so good,” if you just assume, if you just lazily mosey through your Facebook Live because they love you so much, you may have super fans, and they’ll stick around no matter how atrocious the content is.

You can’t turn off super fans, impossible. Well, it’s not impossible, but it’s hard. You have to assume they’re busy as heck and they’re about to catch a plane. You want them to question rescheduling their plane to stay on your Live.

If you think like that, you’ll start to say, “Okay. All right. How do I craft something that’s really persuasive to keep them on?”

It could be, “Hey, today, I’m going to talk about the four ways to eliminate 10 pounds.” It could be whatever, but it’s some of value, something to educate, something that talks about their problem that they’re having, of the type of person you’re trying to attract.

3. Content

It could be from a book, could be from a magazine.

People don’t care if it’s your own original stuff. They care of it’s valuable. They care if it’s helpful. They care if it’s educational, entertaining. They care about that. They don’t care if you read it from a magazine or if you read it from a book or you got it from a course or you got it from an event. They don’t care. You don’t have to worry about this. This isn’t your project you’re turning in in middle school. Plagiarism. Tell them where you got it. I read this magazine. They won’t care. Oh, cool. All right. Fine.

What is it?

They’re more concerned about “What’s in it for me?”

4. Call to action

It’s not enough to say, “Hey, if you really like this, share and comment.”

You should do that, but it’s not enough.

You have to get them to reach out. You have to give them a reason to reach out.

You can tell them, “Hey, if you like this content, I actually have a full seven-day meal plan. If you’d like that for absolutely free, reach out to me. Happy to give it to you. If you like this, I actually have the 44 ingredients you shouldn’t have in your shampoo.” Whatever, or the 10 foods you should avoid your kids that’ll prevent them from being angry. Whatever kind of additional thing that goes in line with that, and it could be you could have a bread and butter. You could have one thing.

You don’t have to have a website to do this.

You can just say, “Hey, feel free to reach out to me, and I’m going to send you over my ______”

Whatever it is, meal plan, recipe book, exercise plan, how to get ripped, how to get shredded, the four supplements that I use for maximum energy. You could have something like that. Any of those things work.

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More Resources For You:

How To Attract The Right People To Build Your Network Marketing Team

Why People Will Join You If You Are Brand New

29 Sources of Leads so you never run out of people to talk to again.

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Ray Higdon’s Network Marketing Blog
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