Are you pumping out content and reaching out to people, but get stuck when a prospect reaches out to you?
Today I’m sharing our formula for closing the sale when a prospect reaches out.
What To Do When A Prospect Reaches Out To You
So typically, the concept is when someone reaches out to you, based on your call to action, you will naturally segment them. But what is segmentation?
Segmentation is a simple concept. It can be used in very advanced ways in marketing by segmenting you in every way, shape, or form.
For example, if you watch 20 minutes of a webinar, there is one call to action. If you watch 30 minutes, there is a different call to action. If you watch 45 minutes, something different.
So, you’re constantly being segmented right now. It’s a simple concept. It just means someone took an action and you can guide them differently.
So, I’m going to give you what that looks like when a prospect reaches out to you.
If someone reaches out to you about your offer or product, our formula (or response) is saying “Happy to send you the ______ when I get in front of my computer. But, just curious, what made you reach out?”
Now, why do I suggest that you say, “When I get back in front of my computer” and why do I suggest you asking what made them reach out? Because it creates a natural delay AND it allows you to gather information.
You create a natural delay that allows you to ask questions before they have gotten what they want. This at times will cause people to be fed up with the questions, and will want your offer quicker.
And by asking what made them reach out allows you to gather information about that person to better sell to them and continue the process.
It’s slight psychology, but it will help you get a lot more results.
First tell them that you will send ________ to them when you get back to your computer, to create a natural delay, and then ask questions about why they are interested and what made them reach out so you have all of the information you need about the prospect.
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