If you’ve tried grass-fed beef before, you’ve probably experienced the disappointment. Despite all the health benefits, most grass-fed beef is tough, lacks flavor, and leaves you wishing you’d just gone with the regular stuff.

I’ve been there too. For years, my wife would buy grass-fed beef because we knew it was healthier, but I’d secretly dread those meals. The meat was always too lean, tough, and just didn’t have that satisfying flavor we all crave.

That all changed a few months ago when I discovered what might be the best grass-fed beef in the world, and it’s transformed not just how I eat, but how I feel. I’ve lost 30 pounds in the last few months, and premium grass-fed beef has been a cornerstone of my diet.

Why Most Grass-Fed Beef Falls Short

When I first connected with Brent and Gabe Orr from Plainview Beef, they answered my biggest question within minutes: Why does most grass fed beef taste like crap?

The answer is fascinating.

Most grass fed cattle plateau at around 1,000 pounds. Since these companies are committed to the “grass fed” label, they typically harvest the animals at this weight rather than switching to grain finishing. The problem? The meat hasn’t had enough time to develop proper marbling and tenderness.

Traditional grain-finished beef is allowed to reach 1,400 pounds or more, which is when marbling develops. That marbling is what creates the tenderness and flavor we love. Harvesting at 1,000 pounds is like picking fruit before it’s fully ripened.

The Plainview Beef Difference

What makes Plainview Beef unique is its ability to raise grass-fed cattle to 1,400 pounds without ever using grain—something that seems virtually impossible in the industry.

Brent Orr, a fifth-generation cattle rancher whose family has been in the business for over 100 years, explained their revolutionary approach. Instead of relying solely on open grazing (where cattle must walk 5-10 miles daily to find nearly 100 pounds of grass to eat), Plainview uses hydroponic technology to sprout fresh grass in a controlled environment.

They harvest this grass at precisely day five of growth – the nutritional peak. By day ten, the nutritional value of grass drops by 75%. Wild grass that cattle typically consume is far past this peak, offering significantly less nutrition.

The cattle are still free to roam through virtual fencing, but they don’t wander far since their nutritional needs are met in one location. This means the cattle aren’t stressed or overworked trying to find food. They’re healthier, their coats become thicker and longer, and most importantly – their meat develops the marbling and tenderness that makes beef delicious.

Pure Grass Fed, No Compromises

While many companies advertise “grass-fed, grain-finished” products (which defeats much of the purpose), Plainview Beef is 100% grass-fed from start to finish. There’s no corn, no grain, and definitely no GMOs involved.

As Brent explained, “About 90% of the corn raised for cattle consumption in the country is genetically modified GMO corn.” They’ve created a truly clean product by eliminating all grain and using only non-GMO seeds for their sprouted grass.

What’s even more impressive is their approach to raising cattle. Brent candidly shared, “All my life, my focus raising cattle has been to maximize profits. I’ve given steroid implants, used hormones, given antibiotics – anything I thought would be beneficial to make more money feeding cattle.”

His perspective has completely shifted: “Our focus is no longer on how to maximize profit. Our focus is going to be on how to maximize the health and nutrition of the animal, and therefore the beef.”

The Holy Grail: Grass Fed USDA Prime

One of the most exciting aspects of Plainview’s work is its pursuit of what many consider impossible: grass-fed beef that achieves a USDA Prime rating.

There’s a lot of false advertising in this space – companies that claim “grass-fed prime” but don’t actually deliver. Plainview is positioning to be the real deal.

By bringing together generations of cattle-raising knowledge with their innovative sprouted grass approach, they’re creating beef that has the health benefits of grass-fed while maintaining the taste and tenderness people expect from premium beef.

When You Can Try It

Plainview’s first batch with their sprouted grass technology is being harvested in early April, with shipping beginning around April 15th. From their first 125 head of cattle, they’ll have a limited supply of about 70,000 pounds of sellable meat through July.

Given the uniqueness of their product and growing demand for truly premium grass-fed beef, this first batch likely won’t last long. If you’re interested in experiencing what might be the best grass-fed beef on the planet, you might want to secure your order soon.

As Gabe explained, the company name “Plainview” reflects their commitment to transparency. “We want people to be able to follow our story and understand our process… we really have nothing to hide. We’re trying to be excellent in our stewardship and excellent in our practices.”

After losing 30 pounds while enjoying delicious grass-fed beef, I couldn’t be more excited to share this discovery. Sometimes the best health solutions don’t require sacrifice – just better sourcing.

Get The Best Grass-Fed Beef TODAY!

Ready to experience what might be the best grass-fed beef in the world? You can place your order now at PlainviewBeef.com/ray with just a small deposit. When the beef is ready to ship, they’ll charge the balance and deliver it directly to your door.