Recently, I drove two and a half hours to Tampa, Florida, to hear Myron Golden speak at Crossover Church. I hadn’t seen Myron in about five years—we were both in Russell Brunson’s inner circle back then—but something told me I needed to be there. After praying about it, I got a resounding yes, so my buddy AJ and I made the trip.
What I heard that day completely shifted my perspective on business, faith, and purpose. Myron delivered such powerful insights that I knew immediately why God wanted me there. Here are the key takeaways that are already changing how I approach everything.
The Real Meaning of “Seek First the Kingdom”
Most of us know Matthew 6:33: “Seek first the kingdom of God, and all these things will be added unto you.” But Myron broke down what “kingdom” actually means—and it’s not what most Americans think.
Kingdom literally means “king’s dominion” or “king’s realm.” Most of us live in a democratic society where everything is supposedly “for the people, by the people.” But a kingdom operates differently—it’s for the king, by the king, of the king.
Myron shared a powerful story about preaching at a run-down church in London. The pastor explained they used to have a much nicer building, but “the queen took it.” When Myron asked if he was okay with that, the pastor simply said, “Well, she’s the queen.” In a true kingdom, what the king needs, the king gets.
This completely reframes what it means to seek God’s kingdom first. It’s not about finding the areas where God agrees with our plans—it’s about yielding our entire lives to the King.
Surrender vs. Yield: A Game-Changing Distinction
Here’s something I’d never heard before: Myron explained that we don’t “surrender” to God—we yield to Him. You surrender to an enemy, but God isn’t your enemy. You yield to a higher power.
Our two main purposes are simple: yield to God and serve others. When we yield our lives completely to God, acknowledging that His ways are higher than our ways (Isaiah 55:8-9), everything else improves.
I can testify to this personally. Since yielding my life to God as best I can, every area I wasn’t even focusing on has improved—business, partnerships, relationships, fatherhood, marriage, health. I dropped 30 pounds and gained strength. Literally everything got better because I sought first His kingdom and His will.
Where We Struggle: The Areas We Don’t Yield
The problems come in the areas where we don’t yield to God—where we hold onto anxiety, stress, and worry. Graham Cook said something profound: “The enemy can’t do anything but try to make us like him.”
The devil is impatient, unkind, joyless—the opposite of the fruits of the spirit. Anywhere we’re stressed, afraid, impatient, or angry, those are the places we’re trying to handle on our own instead of yielding to God.
You can reverse-engineer this. Ask yourself: Where am I stressed? Where am I afraid? Those are the areas of your life you’re not yielding to God as you should be.
Your Divine Assignment: Be the King of Your Domain
Myron broke down the Hebrew meanings of “kingdom” and “business” (I won’t attempt to recreate his scholarly analysis), but the key point is this: we’re called to be in dominion over our assignment.
God has given each of us a specific assignment, and we’re meant to walk in dominion, power, and righteousness within that assignment. The beautiful part? We’re the only ones who got that exact assignment. There’s no competition because it’s uniquely ours.
When we remove selfishness and focus on serving others within our assignment, God’s favor will be with us.
Demonstration, Not Domination: The Kingdom Approach
One of the most powerful concepts Myron shared was the difference between colonization and culturization. Colonization forces people to follow rules and traditions through domination—judging, shaming, forcing, ridiculing.
But we’re called to spread God’s kingdom through demonstration, not domination. We demonstrate love, joy, kindness, gentleness, respect, and honor.
Myron made an incredible point: people who don’t want to hear about Jesus, who completely disagree with his faith views, still come to learn from him because they want what he has—his level of success, influence, and impact.
Excellence in the Marketplace: Your Kingdom Calling
This reminded me of Ecclesiastes 9:16: “The poor man’s wisdom is despised; his words are not heard.” If we’re called to be the light of the world, the city on a hill that can’t be hidden, then we must be excellent in the marketplace.
Look at the biblical examples: Joseph in Potiphar’s house was so excellent that even his pagan master recognized God’s favor on him. Daniel, a Hebrew slave in a pagan environment, was recognized as ten times better than all other scholars.
People came to Solomon not just for his wisdom, but because they heard of his wealth. The Queen of Sheba wouldn’t have traveled to see “Solomon the hermit” living in a cave. His excellence in the marketplace drew people who then encountered his wisdom about God.
David Green of Hobby Lobby built an $8 billion company, donates 50% of profits to charity, and has funded the gospel message for 1 billion children. Don’t you think other business leaders want to learn from him, even if they don’t share his faith?
Running Your Assignment With Everything You’ve Got
We’re called to be kings and queens of our assignments—to run them with absolute diligence, not with lazy or lackluster effort. Proverbs describes the lazy person who “buries his hand in the bowl” and is too weary to bring it back to his mouth.
Too many entrepreneurs are starters, not finishers. They know what they want but won’t complete the work. We’re called to be finishers, to run our assignments like there’s no tomorrow, with absolute fervor.
Understanding that your assignment is anointed by God means you can celebrate the competition because no one can take your specific calling away from you. He called you specifically to do that thing, so do it with everything you have.
The Hammer Is About to Drop
After hearing Myron speak, I fully understand my assignment now. I understand what it means to be king of that assignment. So I’m about to put the hammer down in ways you haven’t seen before.
I’m going to be producing significantly more value, creating new content, and running extremely hard in my assignment. We’re going to have a lot of fun, and it’s going to be incredible.
The key is yielding to God first, then serving others with excellence in whatever assignment He’s given you. When you operate this way, you become a demonstration of His kingdom that draws people who want what you have—and that opens the door to share the source of your hope.
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Ray Higdon

