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Video Marketing Concepts For Your Homebased Business
One of the very best ways to market your homebased business is with video. Of all the different advertising I have done to become the #1 income earner in my company, my online videos have helped me recruit the most people. In this blog I will be giving you some video marketing concepts and actually share with you some examples that I have used.
Video Marketing Concepts To Avoid
When I give advice on a strategy, I also try to offer suggestions of what NOT to do as sometimes that is just as helpful as what to actually do. The goal of your videos, ESPECIALLY when new, is to raise curiosity and interest, not close people. Too often I see a new marketer create their first videos urging people to go to their site and just sign up with their homebased business. The best advice I can give you is when thinking of video marketing concepts, focus on generating interest and curiosity, not trying to video close someone.
Video Marketing Concepts – Example #1
When I joined my homebased business, I created the below video. This video has probably, to date, helped me recruit more people that any other marketing resource I have ever used. Check out this video and then we will break it down.
I start it out by telling you who I am and then what the company I am representing is not. Never forget to introduce yourself even if you only plan on using this video on your website or facebook. You never know who might stumble upon your video and if you don’t introduce yourself, some people will not be able to focus on what you are saying as they will be too caught up wondering who the heck you are, very basic concept, I know, but, important to bring up.
Notice the emotion level, very high, upbeat and positive. I even bring up some common objections about our company. This is something you can do too. If you several people bring up the same objection, cover it in a video, it will also help your team that you build or have built. I even talked about some of the other options in a homebased business but didn’t show labels or mention names. You want to be careful talking about another company in your videos.
I then talk about how I have been in a different homebased business many times, a lot of people have. I typically target existing network marketers rather than employees. I then tell people to visit my website if they have any type of interest and also tell them that it isn’t for everyone. I don’t tell them to join my team and get involved right away, I raise curiosity.
Video Marketing Concepts – Example #2
Now, this is a more recent video. This is a video I created one I had become the #1 income earner and the top ranked rep in my company. There are some subtle differences. Watch the below video, then we will break it down.
So, I introduce myself right away. As I am using a prop (the car I won) I didn’t feel the need to go into anything but what the video was about versus the first video where I talked about what the viewer may be thinking. I used a lot more past talk than future talk. The first video talked about what it was and what I was going to do, this one talks about what has been done. Notice the transition when I say, “Here we are, 12 months later”, I actually lean against the car. This is a great physical transition to make that you can use in your video marketing concepts. When you want to change gears in a video, change your physical stance. I talk about my accomplishments (again, not future talk) and then I discuss one thing that separates a lot of the companies from this one in it’s internet friendly stance. Then I instruct you to get with the person that invited you to watch this video, making it a team friendly video. Once you get good at creating videos, which, comes with practice, you would do yourself well to create team friendly videos that everyone can use.
One note about both of these videos. I did NOT do one minute of video editing on these videos. You can be a master marketer without being an expert video editor. I see some people trying to build their homebased business by first studying every book on video editing, that, while a cool skill, is certainly not necessary to make a great living as a video marketer!
Beginner Advice: Baby Steps!
There is a great book out there called “Life is a series of presentations” by Tony Jeary. In the book Tony suggests as you go through your day, make an effort to think about events that you have seen or heard that would make good stories when speaking in front of groups. This is also a great tip for videos. You can use a story in your everyday life to illustrate why you want more freedom or why someone might consider a homebased business. This economy is full of stories like that. But the biggest advice of all, is just start creating videos. Just like you cannot learn to fly a plane by reading books or studying materials, at some point, you just have to DO IT!
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Ray Higdon
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August 28, 2010 at 7:14 pm
I love your videos. Always great content and very inspirational! Thanks
Margaux
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Ray Higdon Reply:
August 28th, 2010 at 7:19 pm
Aw, thanks so much!
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August 28, 2010 at 7:15 pm
Ray , this is the way to explode such an amazing opportunity. I love Video Marketing. Rock On!!!
Carlos
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Ray Higdon Reply:
August 28th, 2010 at 7:19 pm
Thanks Carlos! Lets start rocking the PR!
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August 28, 2010 at 7:16 pm
great points Ray. peaking interest and making people want to know more has always been a strong point of your videos. thanx for sharing.
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Ray Higdon Reply:
August 28th, 2010 at 7:19 pm
Thanks Jason!
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August 28, 2010 at 7:42 pm
Ray, This is why you are a favorite author of mine. The headline is right on and on point. Obviously I love your stuff and always learn something I can also share. Video is the THING to do now. Great post.
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Ray Higdon Reply:
August 28th, 2010 at 7:47 pm
Thanks so much Kim!
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August 28, 2010 at 7:43 pm
Thanks Ray for the great tips. I did my first tutorial type video as a start last week. I rambled on a bit in spots but overall it was not to bad. Now I have to do one and get my ugly mug in front of people so they get to know me
I plan on starting a Saturday webinar hopefully by the beginning of October with My direct Upline Susan Rachaelle Burton Cook Esq. Have to iron out the details. Thanks again for the great inspiration!
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Ray Higdon Reply:
August 28th, 2010 at 7:47 pm
Way to go Tim!
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August 28, 2010 at 7:49 pm
Thanks Ray for keeping it simple.
You always keep me in check…I need that.
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August 28, 2010 at 7:49 pm
Hello Ray,
Thank you for the video marketing concepts. I found the examples very helpful.
Jeffrey Kistner
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August 28, 2010 at 9:00 pm
Ray I keep on posting your stuff on my facebook profile all the time it is just pure value. No wonder you are where you are in Numis. Video is here to stay and the sooner people get used to it the better. You are a great man and ever since I met you in Toronto with Erwin I set out my day based on the things you talk about. Norbert and you are fantastic people and I am proud to be part of such a community as MLSP. I want to thank you from the bottom of my heart and will be looking forward to meeting you again.
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August 28, 2010 at 9:38 pm
Great Video examples Ray. Thanks for sharing some examples I can use to promote my business.
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August 28, 2010 at 10:27 pm
Hey Ray,
Great post! Answered most questions I had on Video Marketing. Thanks!
Jason
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August 28, 2010 at 11:22 pm
Ray, those tips were very helpful. I can start implementing those into my videos now.
Thanks for sharing!
Andre’
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August 28, 2010 at 11:26 pm
Hello Ray, Great article on using videos. I like your method of training. Thanks, Andrew Gallop
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August 28, 2010 at 11:38 pm
Way to go Ray, Your the best and leading the rest. Keep it up man you are an inspiration.
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August 28, 2010 at 11:41 pm
Thanks for the awesome advice, Ray!!! Let’s rock South Texas!!!
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August 29, 2010 at 1:18 am
hey Ray excellent content. you make it look easy. But both you and i know it wasn’t. However, will apply the information you presented. My goal is to make you come to Jacksonville, Fl to bring the energy with you…
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August 29, 2010 at 2:30 am
Numis Network is a great company! lol and that’s so true about other companies not allowing internet marketing. I knew someone in my last company that had all of his checks stopped for using the name of the opportunity online.
Not only that, but you had to personally recruit everyone over the phone. They couldn’t sign up under you just by filling out a form online. Say goodbye to impulse buyers! A lot of people sort of lose that impulse when you start asking them for the Soc. ha.
Good videos my man. I’ll be seeing you around!
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August 29, 2010 at 5:09 am
Hi Ray, Thanks for all the tips for making our own videos. You make it look so easy but after you do it a few times and keep it simple and real, we can do it too. I also think that peaking people’s interest and leaving them wanting more information is best. Video Marketing is the wave of the future! And you are the best. Thanks again, Great Job….Cindy
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August 29, 2010 at 12:54 pm
Hi Ray Your videos always come through with loads of very useful content You are the man I need to work on my enthusiasm skills even thought I am enthused I have trouble bringing that to the table. Great Videos Thanks for all your help Ray Tom
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August 29, 2010 at 1:17 pm
Great advice Ray, thanks again.
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August 30, 2010 at 2:03 pm
Hi Ray!
Thanks for outlining the steps of creating effective videos!
I think it is important to note that raising the curiosity just makes more sense than closing the sale RIGHT NOW, because if people make the decision not to buy, they will never come back, but if the curiosity is there, they will!
And they will keep checking up on you!
Looking forward to meeting you in Vegas!
Kim
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August 30, 2010 at 2:21 pm
Thanks ray, I was just starting to get serious with my video marketing and this post helped me out. you rock my friend
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August 31, 2010 at 12:47 am
Thanks for the wisdom and the tools! It’s an honor to be on your team!!!
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August 31, 2010 at 2:52 pm
Hi Ray,
Hi Ray,
Video marketing is one of the best ways to promote your stuff. I also like to use Jing Pro (converts to .mp4 automatically) to create short examples or to answer questions. Then upload to Youtube only takes 20-30 min. tops to create valuable content for my prospects.
Video marketing is a great way to become a MLM Rockstar!
Great Post!
Robbie Johnson
Home Business Revolution Underground
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November 21, 2010 at 12:43 am
Great post ..helpfully valuable…
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