The 2 Secrets of How to Make Money
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The Methods to Making Money
Let me be clear. You can make money by talking to every person you run into and pitching them your business. Just by sheer numbers, that will work, eventually. However, if you know these 2 secrets of how to make money, it is a formula, that, if followed over a period of time, you will make money, and lots of it.
Who Doesn’t Know the Methods of Making Money?
I have been saying this and saying this but few seem to listen so I will be very, very clear in this post on how to make money. The value you put into the marketplace will dictate if you should be making more money or not. In this realm of online and or network marketing, those that put out more value, simply make more money. After I describe what value is and how to gauge it, I have a quick exercise for you at the bottom of this post. (Exercise #3)
Secret #1 – Who is Your Target Market or Perfect Person?
Yesterday I spoke on sales and marketing at an event where each attendee paid $1,500 per person to get better at sales and marketing. When I asked this question, not one person in the audience could answer it directly. In ALL of your marketing, you should have a target that your marketing speaks to, and if you don’t, that means you are trying to talk to everybody and if you try to talk to everybody you will attract NOBODY. How can you possibly build a business where you don’t clearly know who you are trying to attract? In your pursuit of money, this is a critical step. Know exactly, the more specific the better, who you WANT to work with and write all your marketing to that perfect prospect. See exercise #1 for help with identifying your perfect person.
Secret #2 – Solve Their Problems
You may have heard me talk about value in the marketplace. Well, what is it exactly? I see value in the marketplace as solving the problem(s) of your perfect person. After identifying who your target market is, choose to create content, widgets, videos, audios, solutions to help them solve their problems. This makes you more VALUABLE because you have given them value. This can be done with events, webinars, blogs, articles, etc. Some target markets have a lot of pain that you can talk to, others may be as simple as how to market their product. Every niche and market has problems, you have to be willing to attempt to solve them. In exercise #2 I give you a way to help you with solving your target markets problems.
Who do you really like to work with? Who do you resonate with and are able to talk with easily? If you had a magic wand and could build a team of one specific type, who would that be? Answer these questions with your best answer and then dig deeper: What books do they read? What are their interests? What do they watch on TV? What events do they attend? Try to think about a specific person not just a group. The person will be similar to the group.
Exercise #2 – What Are Their Problems or Desires?
What does your perfect person struggle with? What do they need help with? What are their fears? What training might they be interested in? What would make their lives easier? What unfulfilled desires might they have?
OK, did you do both exercises? The above two exercises should dictate your future marketing. I cannot stress how important this is. Some people paid a lot of money to hear how to do this from me yesterday, I encourage you to spend time on these two exercises. Perhaps exercise number 3 will help..
Exercise #3 – Why am I not making more money?
This is the question I get all the time. Ray, I am working my butt off, doing lots of stuff but not making any money, why not? Here is the question to determine if you even should be making more money. How many problems did you solve of your target market last week? The week before? The week before that? Most people only contribute carbon monoxide to the marketplace and they wonder why they are not rich. If you switch your focus of wondering why to let me solve the problems of my target audience, you WILL be making more money.
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