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Has Efficiency Tempted You Away From Your REAL Target Audience?
OK, I just ALMOST fell into an efficiency trap. I was talking to one of my PR people and working on a new marketing campaign for my Network Marketing company and I was talking about what would be the most efficient way to write the marketing piece up. We started down the path of what we knew would be the most efficient, working on the general public’s cynicism, skepticism, and fears. You probably know what I am talking about but here are some examples that simply work for the general public:
“Is XXX MLM Company a Scam?”
“What They Won’t Tell You About Network Marketing That May Save Your Money”
“Before You Join, What The Owners of XXX MLM Company Don’t Want You To Know”
You know, the typical copywriting formula where you play the general publics worries and natural skepticism against them. But, I stopped myself midway through this campaign creation and asked myself the question you should always ask yourself when creating a marketing campaign, “Who Do I Want To Work With”? Such a powerful question, isn’t it? Do I really want to work with cynical and skeptical people that still have the ridiculous draconian idea that MLM is bad or a scheme? The answer is no. I have focused my efforts on recruiting quality marketers that I actually want to work with rather than those who I have to convince everyday that MLM is a legitimate business. I have actually brought several multi-million dollar earners into my primary and it is because I attracted them! Now, there is no question that as far as shear numbers, the other way works better, but, if you want quality, you should specify exactly what type of person you want to work with and I bet, that knowledge may have you looking at your existing marketing campaigns and determining this is NOT what you have been marketing to.
What if you got less leads in but each lead could be the superstar you want to work with? Isn’t that better than dealing with 100 tire kicker leads to get to one decent one? Now, I recommend this in dating as well! You may laugh but two years ago after I got out of an engagement I sat down and wrote down a list of all the qualities in a person I wanted and I started being a person that would attract that type of person and I did. Funny thing is I lost that list I wrote down and recently found it in a kitchen drawer and my girlfriend fits the list to a tee! You can do the same thing with your prospects. Are they of a particular political persuasion? I can tell you mine are. Are they in a certain geographical area? Do they like certain books or TV Shows? Make this list and you may increase the bang for the buck of every marketing dollar you spend from now on.
If you enjoy this post, please do me a favor and share with others and retweet and comment.
To Your Abundance!
Ray Higdon
239.248.2182
rayhigdon@rayhigdon.com
Southwest Florida Twitter Dude
Best Home Based Business, Period
http://www.CoinsMLM.com
PS: You can get updates like this and others by entering your name and email in the top right box of my site.
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May 27, 2010 at 6:13 pm
Thank You Ray for such an enlightening post! I agree, I hate to see those ads, and I know so well anymore that they are only put out there by marketers in OTHER companies who like to play on those negative emotions.
So not only as you said, you would not advertise that way because you’d be attracting those negative minded people, but I would no more pay attention to those ads because I would not want to work with networkers who see value in using the negative emotions in their marketing!
Wishing You Brilliant Success!
Vicki
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admin Reply:
May 27th, 2010 at 6:15 pm
Thank you so much, so you are saying if someone wanted to attract a Vicki Berry to try different tactics? I knew I was onto something!
Ray
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May 27, 2010 at 6:14 pm
I think this feels like a breath of fresh air! Over my years in Internet marketing, I have become jaded to that old approach, and wish more people would realize what you have explained here. I will remember this advice in my own marketing and the inner work that I do in order to attract the kind of business partners I want in my own business. Thanks, Laurie
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admin Reply:
May 27th, 2010 at 6:16 pm
Thanks, you know, those ads still work but the quality of leads are not what I want!
Ray
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May 27, 2010 at 6:24 pm
That happens to me too this week, I was doing the same thing and I realized I want to work with the people that wants to work with me so I have to send out that call like this: I attract to me the people that is helping me With My Numis Network Marketing easily and effortlessly. And so it is now.
Ray you are a true leader and I believe you are an Inspirational person for many. Your life is beautiful.
Thank you
Carmen Hines
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admin Reply:
May 27th, 2010 at 6:51 pm
Aw, thank you so much!
Ray
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May 27, 2010 at 6:24 pm
I agree Ray! like attract like…leaders attract leaders …and that is who your ads and copywriting should always be targeted to.
The best advice I ever got when it comes to writing ads…is write them as if you were writing them to “YOURSELF”.
Ask yourself…what would you respond to?
Che
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admin Reply:
May 27th, 2010 at 6:51 pm
Thanks Che!
Ray
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May 27, 2010 at 6:28 pm
I agree Ray. Love the radio ad and well written!
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admin Reply:
May 27th, 2010 at 6:51 pm
Thanks bro!
Ray
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May 27, 2010 at 6:31 pm
I love this article…..
My favorite part is :
“What if you got less leads in but each lead could be the superstar you want to work with? Isn’t that better than dealing with 100 tire kicker leads to get to one decent one?”
I love the idea about making a list of the qualities I would like in a person to work with….
Now let me ask you a question ~ If I am talking to someone about my business that I am looking to recruit and then realize they are NOT what I am looking for, is it ok to say ” I am sorry I don’t think we have the synergy it will take to have a Business relationship.”
Just a thought Ray
Diane~
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admin Reply:
May 27th, 2010 at 6:51 pm
Not only is it OK, you should!
Ray
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Diane Rosolen Reply:
May 27th, 2010 at 6:56 pm
Thanks !
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May 27, 2010 at 6:40 pm
Great advise Ray. It is interesting that a simple task like this often gets past by people who are full of lack and are broke and unsuccessful in business.
We become what we think about, and we attract who we are. Some of the best reasons to continue on a path of personal development.
You have a choice so, make it a better than terrific day!
Terry
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May 27, 2010 at 6:40 pm
Yes sir Ray you are absolutely correct. We have seen those ads and YES you do look at times and all of that stuff. But people are people, we are still learning how things in networking the business should be done. Right now we are trying to take in positive thinking.TRUTH is important !
Thanks from Les & Yvonne check our NEW video maybe you will like:
http://LesYocum.com/
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May 27, 2010 at 7:14 pm
Hey Ray,
You hit the nail on the head with this one, you are so right – find out the ideal person or customer you want to work with, then market directly to them.
MORE is not always better!
I guess great minds think alike this was the subject of one of my blog posts two weeks ago.
Keep up the great work bro!
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admin Reply:
May 27th, 2010 at 7:19 pm
Jason, you are da man! Thanks bro!
Ray
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May 27, 2010 at 7:35 pm
This was an excellent post. Quality is always better.
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May 27, 2010 at 8:19 pm
Ray, You are right on. I’ve been in network marketing since 1987, sometimes full time, sometimes part-time, and gone in retirement for 10 of those years. I’ve made money at a 7 figure per year pace in MLM and agree 100% that I’d rather work with lower numbers of high quality prospects than high numbers of low quality prospects.
So many of these new era “professional” Internet / Network Marketers use the other approach to filling the funnel. I’m referring to people like Johathan Budd. He’s making alot of money and does much I still don’t comprehend. I’m not really critizing him, but I believe that the day an old fashioned network marketer, with real people skills (like me), learns how to fill the high tech funnel with high quality people looking for a legitimate business in MLM, then great things will happen for both parties.
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admin Reply:
May 27th, 2010 at 8:26 pm
Always good to hear from a veteran Michael, hope to get to hang with you again soon!
Ray
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May 28, 2010 at 2:26 am
I was going to be quiet, but I have to agree with Michael.
The future is not online or offline, but in really connecting with people. The is has come and every day more “old school” guys are learning how to fill that online funnel.
It’s the synergistic approach that is going to dominate very soon.
The most amazing thing about those funnels is that we get exactly what we go for. I have found, amazingly, if you just be yourself you will attract people just like you.
–Great post Ray and awesome insight Michael.
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admin Reply:
May 28th, 2010 at 12:29 pm
I agree totally, this is about relationships
Ray
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May 28, 2010 at 11:48 am
I can’t believe you said make a list of the qualities for your ideal mate, that is exactly what I did and we have been extremely happily married for 13 years now and have a 4 beautiful children. I also added to my list besides her qualities, what we would both bring to the relationship. It WORKS. If you are reading this blog post you owe it to yourself to make that list, it is almost magic.
Thank you Ray
Jan
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admin Reply:
May 28th, 2010 at 12:29 pm
That’s awesome! Good for you and thanks!
Ray
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May 28, 2010 at 1:53 pm
Hi Ray,
great post. Yes, efficiency can really be a trap if it’s not effective what we are doing. Thanks for that reminder.
Take care
Oliver
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May 28, 2010 at 2:58 pm
Ray;
I totally agree, working with quality prospects makes a world of difference than working with people that don’t have the right mindset to succeed in MLM. That’t exactly where the numbers speak by themselves and when that 3% of the ones who succeed come into place. We all know that this business is not for everyone, but its’ entirely up to us to deal with the most qualified prospects that will need our guidance and motivation to become part of that 3%.
Great Post!
Katherine
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May 28, 2010 at 4:28 pm
Thanks Ray as always your posts are awesome. Have a great long weekend.
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May 28, 2010 at 10:55 pm
Excellent reminder to: Wake Up! & Do Not just go through the motions. Always re-focusing on your actual goals continually redirects your proper aim. Part of that is, as Ray reminds us, that negative thinking and negative energy should have no part in such a process…Even if right now, you are thinking “no scams, no scams…” if you truly want success as quickly as possible, think about people you know of and like with high positive energy traits… This is not a Pollyanna speech. The underlying scientific principles are irrefutable. Be as creative and open as possibly during such focused positive concentration (e.g. writing ads) .This will draw business partners to you who are positively success driven, as well as interesting, unique, bright, original, and worthwhile.
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May 29, 2010 at 12:04 am
Ray-
In my last comment I neglected to express my gratitude and appreciation for you and the consistent stream of high value, no hype, professional, genuine, useful, free advise and training you provide to Numis Distributors and all network marketers.
Though I recently joined under another team, you have quickly become my steady, straight-shooting “go-to man,” here at Numis. With a long recent trail of MLMs et.al. behind me, (similar to your history), the solid leadership, example, and role model you provide serves as critical motivation – and is essential to my success right now.
Thank you, thank you, thank you Ray, for your integrity your selfless generosity, and your genuine compassion. Your caring, dedication, and long hours of hard work do NOT go unnoticed.
If there is ever anything I can ever do for you , please do not hesitate to ask! You’ve got it.
Sincerely yours,
susan
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admin Reply:
May 29th, 2010 at 3:04 am
Thank you so much, very nice of you to say
Ray
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May 30, 2010 at 6:09 am
You know what you said really made sense to me. My first mentor was a Director in a travel company and he used to always say to me that I want to be targeting network marketers. While I was busy targeting people who’d never owned a business or worked from home, he was recruiting people who were disgruntled in other network marketing companies and selling them the dream.
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June 18, 2010 at 8:10 am
Man! You never cease to amaze me Ray! Thanks again for all that you do for us. I appreciate every minute you give… You are a wonderful human being and that is why you are so blessed with your success. Keep it coming I look forward to everything you put out there. And by the way you are everywhere, truly amazing! Have an Awesome Day Ray!
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