Network Marketing Recruiting Mastery – List Building

December 28, 2011

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Network Marketing Recruiting Mastery – List Building Tips

How to Build a ListIn my constant quest to help people become better network marketing recruiters, the type of list building I am going to be talking about today is not technical and can be done by anybody. I have noticed that almost every person that has ever had success in network marketing has at least done this one step, in this blog post I share a unique 2 step formula to list building.

Ray, How did you start off your network marketing career?

That’s simple, I listened. I listened to those that had success instructed me to do and the first thing they told me to do was to make a list! Uh oh, now you have uncovered that this blog post is not about some miracle way to build your EMAIL list but indeed a more effective way to become a serious network marketing recruiter by making your list. See that picture (three amigos), that is me with my sponsor Chris and my good friend Brady on a 7 day cruise we won with our network marketing company. One of the coolest things about this industry is getting to hang out with your friends and take vacations with them (especially ones you have won for free!). If Chris or I would not have made our list, none of us would have been there.

Why People are reluctant to make their list

The smaller reason is they believe that their warm market is either burnt out or would not have an interest. They pre-judge in their mind that there is no result to be had so they take it upon themselves to go find strangers to pitch the business to. Or, worse yet, they start trying to learn internet marketing and waiting for the leads to roll in. If you are like me and failed at over 10 network marketing companies but still had the courage to approach your warm market, you might check out this post for a slightly different approach – How to approach a burnt out warm market.

The bigger reason I believe that people will not make a list and approach their warm market is they care more about their appearance than possibly helping people. They are so worried about rejection and possibly looking stupid that they would rather not run the risk of helping a friend to save their face. In a day and age where people are losing jobs and their retirement, it is disgusting when I hear someone say they cannot approach their warm market. Keep in mind I was in foreclosure when my warm market approached me, thank god he wasn’t as selfish as some of the people out there that will not make their list.

By the way, after pitching my entire warm market 11 different network marketing opportunities and me failing at all of them, 3 of my warm market friends have consistently made over $5,000 a month in my company, most would have assumed that a warm market that has been pitched 11 times would be burnt out..

Have a List Building Party

Fun Times

Have a List Building Party!

So I heard this idea from my buddy Chris Kent, have a list building party! If you have a local team, hold a meeting where you all just get together and help jog each others memories to make your list. If you do NOT have a local team, see if there are others in your company in your area and work together on this, even if you are not on the same team. If you do not have other members or teammates in your area, go recruit someone! LOL, actually, you could hold a conference call with a free service and get people on the line and help them come up with their list.

At a recent seminar we asked how many people had at one time created a warm market list of at least 100 people. Out of 45 people in the room, only 5 stood up. Guess what, those 5 were all the top ranked people in the room..interesting huh?

Why Making a List Works So Well

1. It doesn’t cost anything.
2. Anyone regardless of technical expertise can do it.
3. It’s fast and can work quickly.
4. It is what has created every billion dollar company in network marketing (not the Internet)
5. If trained correctly, you will never burn out this list but actually be able to go back to it again and again. (I go back to my list every 3-6 months)

Follow up to the List Building Party

My suggestion, to get as much leverage possible, is to hold a 7 day contest or challenge starting once the list building party is over. This blog post will help detail what I mean – MLM Challenge for You and Your Team.

Know that you will NOT recruit everyone on your list but you will never recruit anyone you do not reach out to. Stop waiting for leads and man up, make the list, and make it happen. By the way, if after this you still don’t want to make a list, don’t worry, I will happily talk to your warm market and get them nice and signed up!

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Ray Higdon
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About Ray Higdon

Ray Higdon is the #1 income earner in his primary company. He trains people in online and offline marketing and fully embraces the power of relationships. If you need help getting more leads, you can check out his page at MLM Lead Generation

View all posts by Ray Higdon

23 Responses to “Network Marketing Recruiting Mastery – List Building”

  1. Tim Scitti Says:

    Ray,
    I think you nailed it with the comment about caring about your appearance with your friends. One person rolling their eyes has derailed many network marketers.
    The other problem is that we have been misled by some internet guru’s about growing a massive business with no rejection in 2 days. Unreasonable expectations also derail many would be successful marketers.
    Thanks again for guidance.

    [Reply]

    Ray Higdon Reply:

    Very true, screw the eye rollers!

    [Reply]

  2. Gustavo Says:

    Great post Ray! This is so true! You must have a list if you want be successful in this Industry. Leads won’t simply appear and come to you. Don’t be selfish and make your list!

    [Reply]

    Ray Higdon Reply:

    It is a money maker!

    [Reply]

  3. Ryan Biddulph Says:

    Hi Ray,

    Your points and Tim’s comment above underscore this: you need to overcome the fear of rejection or you will fail in network marketing.

    Rolled eyes, a “is this another scam” reaction, all types of resistance from folks, this is what you need to get past, to build your list and become successful.

    4 words: Never Take It Personally. Whether building a list, talking to prospects on the phone, meeting people offline, chatting on social networks. It is NEVER about you when someone reacts in an emotional way. If THEY are allergic to opportunity it has nothing to do with you. Forget ‘em. Build your list, grow your warm market, and prosper.

    Thanks for sharing your insight Ray.

    RB

    [Reply]

    Ray Higdon Reply:

    Exactly right Ryan

    [Reply]

  4. Bryan Salek Says:

    Chris made me build my list before I did anything. And he made me send it to him along with the ones that were coming to my Grand Opening. I just realized I haven’t required my recent recruits to do the same. Thanks, Ray!

    [Reply]

    Ray Higdon Reply:

    You got it big guy

    [Reply]

  5. Nicky Says:

    Having been in the corporate life in a managerial position for most of my working life, I was unsure about this industry called “network marketing” when I first came across it, so when my sponsor said “well you need to talk to everyone you know about this”, I was mortified and refused point blank and my sponsor pretty much “washed her hands” of me there and then!!

    Thankfully I quickly recognized the power of the business model, did it the hard way and brought in “cold market” to my business, and only now having the confidence that comes with really knowing……that this is such an awesome industry when it is done right!

    Nicky

    [Reply]

    Ray Higdon Reply:

    Yeah, its tough to get people to understand this is so profitable

    [Reply]

  6. Carlos Says:

    It all starts with a list. Funny how we shy away from doing this. The key is not caring what people think of you but showing that you care for them. You never know who might be interested.

    [Reply]

    Ray Higdon Reply:

    Exactly right Carlos

    [Reply]

  7. Amy Jo Neal Says:

    Love it Ray! I’ve also got list building on the brain and (per my coach’s suggestion) have been having my own list building party with myself for the past 24 hours. The result is nearly 1500 people on my list! Who knew I knew so many people?…LOL. I should introduce you to my coach…he is awesome ;)

    [Reply]

    Ray Higdon Reply:

    That is amazing and your coach has a great subject!

    [Reply]

  8. Erwin Says:

    When we focus on others and put their needs ahead of our lack, list building becomes simple and then we step into abundance and flow. The first places I went to when i started in mlm was my cell phone, school year book, former & ex-co workers address book and social media contacts. I stil haven’t talked to 25% of them yet!! Wow Great back to the basics post, Ray!

    [Reply]

    Ray Higdon Reply:

    Well talk to them already big guy! haha, you rock

    [Reply]

  9. George A Lugo Jr Says:

    Hey Ray,
    Great post about building a list. Did you know the only list I made is when I was in Amway???? Pretty sick right? I’m going to make my list NOW!!! Thank you Ray for an awesome tip.
    Thanks
    George

    [Reply]

    Ray Higdon Reply:

    Make that money!

    [Reply]

  10. Yaisa Hagood Says:

    I made my list this last time after changining MLM companies once again. No one signed up. However, I went back to them in six months after building my business and several of them were ready to sign up. So I agree it is important to go back to your list.

    [Reply]

    Ray Higdon Reply:

    Exactly, having it and keep going back to it

    [Reply]

  11. Charles Grix Says:

    Ray,

    As always a great post. I am guilty of not creating a list. Thanks to you and all the repsonders to this topic.

    [Reply]

    Ray Higdon Reply:

    Make some money and make that list!

    [Reply]

  12. Calvin Williams Says:

    Great tip. I skipped that step when I started out a couple of days ago, but now I understand why it’s important. Building my list now! Thanks.

    [Reply]

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