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Don’t Go Broke Trying to Get Rich Quick
(the problem with most mlm network marketing training)
“Lotteries are nothing more than a voluntary tax on people who cannot do math” – Unknown
One thing I am really tired of seeing in multi level marketing companies is the amount of people looking to get rich quick. Most of them would say they were sold a bill of goods buying network marketing software or a network marketing system that was push button, recliner approved and required no work on their part, well, shame on anybody that thinks they can get rich without working first! I am going to expose some of the myths out there that I believe are giving multi level marketing companies a bad name. This blog may save you some money or perhaps some headaches!
Are The Multi Level Marketing Companies at fault?
Well, the answer is, like so many, it depends. Here is how to tell: If you have been in multi level marketing companies that sent out company emails and held company events that told you that you never had to pick up the phone or do anything but email out a link, then, yes, those are the multi level marketing companies that I despise. Most of the times this is NOT the case. Most of the times the company itself will never indicate something like this, as any owner worth their salt knows that network marketing recruiting involves building relationships. That is not to say that some reps might use a network marketing system to bring in loads of reps but the chances of that working without building a relationship with those recruits is highly unlikely. Now hold on before you jump to conclude that I say that I don’t believe a good network marketing system exists, because I do.
What does a good network marketing system look like?
First, lets decide what a network marketing system is first, I think some are confused. I am a fan of and support my lead system pro which is an attraction marketing system built for network marketing, not a network marketing system. A network marketing system would be a duplicatable set of pages, audio and video files that people can use for network marketing recruiting and the reps they sign up can use. I am not here to pitch a network marketing system but here is what I want to point out. Any network marketing system that touts you never have to get on the phone with anyone and that the system trains everyone automatically is not the best idea. Repeat after me, network marketing is not affiliate marketing. Can you build an income with affiliate marketing and never talking to a soul? Yes, I have seen it many times but what I have never seen is someone that is a serious long term earner in network marketing that didn’t get there by building relationships. Please stop buying into systems that claim you can get rich in network marketing by only sending emails, postcards or any mass marketing that also combines never talking on the phone. I am not saying that mass marketing does not work, simply stating that you have to be willing to build relationships if you are serious about building an income with any multi level marketing companies.
The problem with most MLM Network Marketing Training
Now, I titled that headline like that on purpose. I actually do NOT think there is a problem with most network marketing training but I do have a problem with how most think they can do network marketing recruiting. There is a real popular trend with people that think the best way to become good at network marketing recruiting is to become Internet gurus first and then the people will flock to them. I guess the one bad part about today’s network marketing training is that it is so darn good! Here is what I see happen: Someone hears about someone using a network marketing system that brings in 50 people. They conclude that the person that did that much recruiting is an overnight success and if they had the same system, they would get the same results. That is simply not the case. The person that brought in 50 using a network marketing system had two possible things going for them. One is they may have had success with multi level marketing companies before OR they have spent a serious, serious amount of time studying and applying Internet marketing tactics. Does this mean you should throw in the towel of all the studying of becoming an Internet marketing guru? NO, it just means you may need to change your priorities.
The only way to get good at Network Marketing Recruiting is to practice recruiting, not studying
As an Internet marketer ( I also happen to do a lot of offline stuff as well) I am again not saying to stop trying to be an Internet marketing guru, I am just saying to prioritize what you really want in life. The only way you get better at network marketing recruiting is by talking to people, not by reading ebooks and watching webinars! The worse you are at recruiting, the more people you should talk to via online or offline. I used to do telemarketing and one training line they used to say at that company that I think is applicable to almost everywhere is “What you lack in skill make up for in numbers”. If you are planning on putting 3 hours today toward building your business, don’t let all three hours be spent at the library, spend some of that time prospecting. You see, prospecting will make you money. Prospecting will get you better at the highest paid aspect of multi level marketing companies. And let me ask you this, If you started spending half of the time you spend studying and instead put it toward prospecting, and you starting making money, don’t you think it would be easier to create online content? If you can tell people online that you are making money versus just making videos, don’t you think that will help your online presence?
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To Your Abundance!
Ray Higdon
239.248.2182
rayhigdon@rayhigdon.com
Southwest Florida Twitter Dude
#1 Home Based Business, Period
http://www.CoinsMLM.com
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July 6, 2010 at 5:52 pm
There are thousands of companies that prey on network marketers collecting the money and promising advertising that will send hundreds or thousands of prospects to your program or business. I found that some of the best advertising is found in free classifieds and search engines but you have to put in the time and work – that’s why I agree with this article. Thomas Rubas
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admin Reply:
July 6th, 2010 at 5:58 pm
Thanks Thomas, I find it usually individual reps not the company but yes, that does happen too
Ray
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July 6, 2010 at 8:35 pm
About time someone step up and tell the truth. I agree. The best way to connect is with the telephone. Well said Ray.
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admin Reply:
July 6th, 2010 at 8:48 pm
Thanks bro!
Ray
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July 6, 2010 at 9:22 pm
Hello Ray, Where have you been all of my life. You sure do put things in a proper perspective, that even I can understand. Now I just have to get out there and do it, just do it. Thanks Ray, Andrew Gallop, Yee Old Redneck.
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admin Reply:
July 6th, 2010 at 9:34 pm
Sounds good bro!
Ray
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July 6, 2010 at 10:09 pm
This article is “right on”, will start making more calls tomorrow, studying too much.”
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admin Reply:
July 6th, 2010 at 10:15 pm
Then you will start making more money!
Ray
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July 6, 2010 at 10:28 pm
It is some effective points made here, likewise I think offline and on-line branding no longer require to be apart in your merchandising projects. Combine all your merchandising efforts to make a full experience that adds maximum value for your clients.
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July 6, 2010 at 10:29 pm
Ray,
I’ve heard this so many times. And it’s like we have to keep repeating ourselves over and over again.
Pefect practice makes perfect. What your practicing also dictates your success.
Making a weakness a strength is the hallmark of the greatest leaders of any industry.
Mark
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July 7, 2010 at 6:12 am
Ray,
Thanks for writing this post , i find the information that you have shared of great value to the people that i connect with and going to pass this on to my tribe. I look forward to reading more from you.
Chris.
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July 7, 2010 at 10:30 am
Hi Ray,
great article. What should I add ? Pretty much nothing. Perhaps:”The truth is the truth is the truth.” And yes, network marketing is not affiliate marketing, that’s what a lot of people fail to realise. Keep up your great work.
Cheers
Oliver
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July 7, 2010 at 2:05 pm
This is why people think most mlm companys are scams. They promise wealth easly People do nothing and get nothing so they say scam. You mean you have to talk to people?lol
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July 8, 2010 at 1:24 am
Fabulous Article Ray and it really hit a nerve with me.
Although Im in direct sales, many principles are similar and I see so many people on line chasing a quick buck, or thinking they do not need to invest anything to set up a business. Absolutely crazy!
Im all about supporting people to create ‘sustainable long-term businesses’ online, rather than just chasing the lottery ticket. Its so important that we talk to people on the phone daily and build rapport… this is how our industry truly helps people. Attraction marketing and proper business planning is also critical to success and I loved your critic on just blasting lots of emails, rather than building a proper business.
I have shared your article because I know so many people will benefit from your wise words. Thank you
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July 8, 2010 at 12:45 pm
Hi Ray!
Fabulous post here, thanks for pointing out the truth, that THE only way to get good at Network Marketing Recruiting is to practice recruiting, not studying!
There IS without a doubt a HUGE amount of wonderful training to be had these days, and FREE for the large part, but in truth, action is what you need to be taking, not more training!
Practice makes perfect as they way, and it’s so appropriate here. It is when I myself decided to curtail so much training in favor of actually talking to people that I noticed a change in my business.
Thanks for putting such needed focus on this!
Wishing you Every Success!
Vicki
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July 8, 2010 at 3:16 pm
Hi Ray,
Great article, I know most of us would love to be rich. However, this business is a process where you have to learn before you earn. I don’t believe in major short cuts. Relationships still need to be established. In addition with the phone, you can also save time with building rapport with prospects and members through skype, skype group chats, social networking, videos, and articles like this one. Keep up the great value.
Have a great day!
Dave
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July 8, 2010 at 6:57 pm
Ok…I am going to pick on one statement from your post: “…One is they may have had success with multi level marketing companies before OR they have spent a serious, serious amount of time studying and applying Internet marketing tactics.”
I was that guy Ray, who thought that these guys used a system or a magic wand…and BANG! 50 reps a day. But quickly started studying these individuals and found out that they worked their tail off working. And you are right, connecting with prospects and thrived to be consistent and persistent.
It was a realization that took me away from my “library” and in action. It is a solid work ethic in prospecting that is going to matter. I am still learning but with the help of a few team members around me have come to realize it.
So for those still in the pursuit of a magic system, I hope you have not spent too much time. Let’s get our selves in gear and learn and do prospecting….(time to get out of the comfort zone)
Thanks for the post Ray!
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July 9, 2010 at 1:19 am
Amazing post! Thank you for providing the truth … I have some really great business partners on my team who are STUDYING a LOT, and I believe this post will really help them take practical steps to make some money. Definitely sharing it all over!
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