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7 Ways to Use Marketing Dropcards That Will Get You 1-2 Reps Per Week
One of my very favorite offline marketing tactics is drop cards. At first I thought they were cheesy but once I realized I could use them in many, many different ways, I completely changed my mind about them and decided they were very effective for building my business. Toward the end of this article I will reveal exactly how you can use them to get 1-2 new reps per week into your business.
This sounds great but Ray, what the heck is a drop card?
A drop card is a small business card that when folded looks like a hundred or twenty dollar bill. These have historically been used to “drop” on the ground giving off the impression that someone dropped money on the ground thereby getting unsuspecting passer bys to react in funny and interesting ways to ensure no one sees them score some money that was dropped on the ground. This article is going to talk about some ways to use drop cards that you may not have thought of. A lot of these ideas came from the king of drop cards, and one of my best teammates in my primary business, Cedrick Harris.
What Should Be On The Drop Card?
Well, if you are going to use these in a littering sort of way, like, throwing them on the ground everywhere you go, you do NOT want to have your phone number on them as you really don’t want to be spending your time fielding complaint calls. It is imperative that you have a good headline that will illicit interest and your website minimum.
7 Ways I like to use Drop Cards
#1 – In Planes
I try to get on the plane as early as possible and place drop cards in the magazine slot in front of each and every seat. In the sky mall magazines or whatever other literature they have. You have a captive audience that is forced to sit there for hours and just might pick up those magazines.
#2 – In Bookstores and Libraries
This is one of my favorites. I will set an hour aside and go to the local barnes and noble, books a million or whatever and them select books I think my prospects would read. For my primary business, people that read Ayn Rand, Glenn Beck, Robert Kiyosaki or really anything that talks about gold and silver is a prime target. I will place a few drop cards in each book. You can do this at local libraries as well.
#3 – Waiting Rooms
Another place where you have a captive audience, waiting rooms and hair salons. They always have magazines there, take your drop cards and place them in as many magazines as possible.
#4 – Restaurants
Another classic one I learned from Cedrick Harris. When you are done eating at the restaurant and putting in that tip (make sure it is a nice tip or this will not work at all!) slide a drop card in there, I have sponsored quite a few people that work in the restaurant industry. You may even preface the drop card by asking this killer question to the waiter or waitress, “Would you be interested in a side project if it didn’t interfere with your current job?” Who the heck would not say yes to that?!?
#5 – Toll Booths
Now you can also use CD’s or DVD’s for this tactic but the lowest cost way is to use a drop card. Next time you are pulling up to a toll booth, look in your rear view mirror and see what kind of car is behind you, if its a decent vehicle, pay for their toll and have the operator give the person behind you a drop card! The operator may even ask you for one!
#6 – Newspaper Stands
Another interesting one is buying a newspaper, pulling out all the newspapers and stuffing them with drop cards and putting them back in the stand. This one cracks me up, think about this though, if you were marketing for real estate, wouldn’t it make sense to put drop cards in all the apartment rental guides that are in these stands? Sometimes you have to think outside the box.
#7 – Get Your Team To Duplicate
Doing drop cards is a very easy skill to master. It doesn’t require talking to anyone and is very low cost. What if you got your entire team to duplicate this process? I am willing to bet that based on the results I have seen that if you get your team of 10-12 or more people doing this tactic, your business will go through the roof and then you get each and every new person to join in on the fun, remember, network marketing is not just about your efforts it is about getting your team to produce as well!
If you do not have a place to purchase drop cards, you can get them here from my man Cedrick.
If you enjoy this post, please do me a favor and share with others and retweet and comment.
To Your Abundance!
Ray Higdon
239.248.2182
rayhigdon@rayhigdon.com
Southwest Florida Twitter Dude
#1 Home Based Business, Period
http://www.CoinsMLM.com
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July 16, 2010 at 3:48 pm
Great advice Ray! Happy to see I’ve been on the right path!
Thanks for all you do!
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Ray Higdon Reply:
July 16th, 2010 at 4:18 pm
Yeah man!
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dale delaughter Reply:
September 28th, 2010 at 1:01 am
need help i’m new to anykind of this stuff.. going to use your drop card but please .. help me with what to put on it besides my numisnetworks email..
thank you.. yours truely dale…. email ltjunkit@yahoo.com
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July 16, 2010 at 3:50 pm
As usual a great Leader working His magic…..thank you !
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Ray Higdon Reply:
July 16th, 2010 at 4:18 pm
Haha, thanks!
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July 16, 2010 at 3:56 pm
Drop Cards are effective
when place strategically
and created professionally.
Simplify Your Finances dot com
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July 16, 2010 at 3:57 pm
Hi Ray,
What a great idea, sure beats handing out flyers to people in the street. It’s something complete different that people will not expect. You could put one in your tax return! Thanks for sharing these tips.
Tristram Lodge
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Ray Higdon Reply:
July 16th, 2010 at 4:18 pm
Welcome!
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July 16, 2010 at 4:53 pm
Ray! Thanks for this post! Just the value I was looking for.
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Ray Higdon Reply:
July 16th, 2010 at 5:05 pm
Thanks!
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July 16, 2010 at 6:06 pm
OK! I will say it. WHY HAVEN’T I THOUGHT OF THAT YET!!? “Newspaper Dispensing Machines” thats Genius Ray. I have thought about getting a paper route and sticking drop cards in all the papers but I don’t want to deliver papers every morning. lol Nice Tip Rock Star!
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Ray Higdon Reply:
July 16th, 2010 at 6:09 pm
Most of these tips I snagged from Ced, he is the drop card king!
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July 17, 2010 at 12:11 am
Hey Ray,
Its freakin’ cool how you just tell us exactly what to do and its so easy!
Gracias!
Toki
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Ray Higdon Reply:
July 17th, 2010 at 11:48 am
Rock on!
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July 17, 2010 at 12:41 am
Hello Ray, very good as usual. You always take care of your team. Thanks, Andrew Gallop, Yee old Redneck
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Ray Higdon Reply:
July 17th, 2010 at 11:48 am
You got it!
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July 17, 2010 at 12:44 am
I have placed them on the bussiness card tack board that some bussinesses have. I am not sure if they like the money look or what, but they seem to disappear while the other cards are there week after week.
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Ray Higdon Reply:
July 17th, 2010 at 11:47 am
Nice!
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July 17, 2010 at 9:38 am
Awesome stuff Ray! Definitely utilizing these tips!
Thanks for sharing…
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Ray Higdon Reply:
July 17th, 2010 at 11:47 am
Glad you liked them!
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July 17, 2010 at 10:58 am
Ray, how many dropcards a week do you need to get out to average 1-2 reps per week?
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Ray Higdon Reply:
July 17th, 2010 at 11:47 am
If you had your entire team giving out 3-5 cards a day, you would get at least 1-2 reps per week. You know marketing, its all numbers, one week you might get 10 people, you don’t know but that is why you market all the time.
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Jim White Reply:
November 17th, 2010 at 6:43 pm
you will need to get alot more then 3-5 out more like 100-200
a day. Drop cards are like sizzle cards. You need large numbers to make them work. They do work
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July 17, 2010 at 12:35 pm
Hey Ray,
Great tips here, I have actually found a few drop cards in my local book store, so this definitely working for people.
Beth
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July 17, 2010 at 3:46 pm
Very interesting idea! I will give it a try. Thanks for sharing.
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July 17, 2010 at 4:02 pm
Hello Ray,
These are all great strategies. They are simple, and very duplicatable, which I love. I’m going to start using drop cards more in my marketing plan. Keep up the awesome work.
- Bill Kwik
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July 17, 2010 at 11:26 pm
I have been wondering what the heck they were for!!! Thanks for explaining and giving some fantastic ways to use them.
Staci
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July 19, 2010 at 3:40 am
Awesome stuff Ray! I know Cedric needs to be given huge props as well!! I am not part of Numis but I am part of MLSP and your group on Facebook. I have to say THANKS for the constant value you deliver. It’s no wonder you have the success you do
In Success,
Howie Perks
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July 25, 2010 at 5:52 am
ray
where in australia can i get these sorts of cards. your mate only does us money – perhaps he should do every countries currency.
great information.
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August 21, 2010 at 2:17 pm
These are great tips……I would use caution with Tip #6……I’ve been in the newspaper and magazine distribution business and this is a no-no.
Inserts are regarded as paid advertisements and it’s not legal. If you have contact information, they could track you down. Just a word to the wise !
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August 30, 2010 at 4:46 pm
These are fun to do! Plus, you can get family involved to help you. We are headed to Hilton Head Island soon and Disney. We will taking our drop cards down:) I haven’t tried the dollar bills but do have business card size ones that I have a catchy sentence or two with an 800 number or my Numis site. We are going to implement this when ever we are out and about always.
Thanks for your great information!
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September 8, 2010 at 2:14 am
I see that we will have to come up with other ideas here in Australia. The toll booths are automated – there are no operators and we don’t have news-stands. We certainly can’t get on a flight early and how do you drop cards in waiting rooms unless you’re waiting?
I find another great way to drop cards is to leave them on tables at cafes (similar to the restaurant idea). I leave smoking cessation cards near the butt-out bins!
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January 31, 2011 at 3:42 pm
Hello Ray, Thank you for the reminder that we can do more. Taking action is a requirement on our part. Time to drop some more cards…
Go! Go! Go!
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January 31, 2011 at 5:57 pm
Very good post Ray, very cost effective also, I will put that into practice ASAP !!
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January 31, 2011 at 7:20 pm
Wow great info that I did not know.. I love the idea of drop cards I will definitely be looking more into this. Thanks Ray for the wonderful tip and descriptive post.
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February 8, 2011 at 4:28 pm
LOVE IT…. Am going to try that, I really like these ideas! ☺
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February 26, 2011 at 10:21 am
Great stuff Ray! I have a few ideas for ads to put on the inside of the card. Any suggestions?
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Ray Higdon Reply:
February 26th, 2011 at 10:22 am
Sure, what are your ideas?
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February 26, 2011 at 6:08 pm
I have been using drop cards that I got from Cedric for some time, but as far as I can tell I havn’t gotten one lead from them. Maybe the message isn’t the best one.
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March 2, 2011 at 10:15 pm
Awesome Stuff Ray, Thanks!
I’m listening to you right now on the MLSP call too..Great Content Bro!
Adrian
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July 18, 2011 at 7:58 am
Ray, what text do you put on the cards you use?
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Ray Higdon Reply:
July 18th, 2011 at 7:59 am
There are several you can try. 1. #1 Home Based Business, Period. 2. $225,000 a year from home. Don’t Believe it, Don’t call
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Eldon Beard Reply:
July 18th, 2011 at 10:22 am
I saw the suggested text on Cedrick’s site, but what do you suggest below that? Just a URL? URL + phone number? What did you do?
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Ray Higdon Reply:
July 18th, 2011 at 10:26 am
Thinking as a marketer, what do you think would be best? Good marketers build a logical sequence into all their marketing. You can also call me if you’d like
February 1, 2012 at 12:03 am
Ray, drop cards are probably the most entertaining method of prospecting. I had a blast watching people pick them up on busy streets, piers, and in bars & restaurants in Tampa the night before the Numis Living Like Royalty Cruise. It can be downright hilarious watching peoples reactions. I plan on video taping some sessions in the future and putting together a compilation. My favorite is “If you did’t make $10K last month, that’s your business. If you want to make $10K each and every month, that’s my business! Visit: BuildIncredibleWealth.com”
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