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4 Reasons People Say NO to a Network Marketing Business Opportunity
I coach and train a lot of people that promote and market a network marketing business opportunity. A subject that upsets a lot of them is when they know or find someone that they believe would be PERFECT for their business and that person says no. This blog will help you uncover why someone would say no to a network marketing business opportunity and how to increase your chances that more people tell you YES!
1. Money
Robert Kiyosaki points out in this article that people with employee mindsets concentrate much more on their resources whereas an entrepreneur concentrates more on the opportunity. Said another way, employees concentrate on what will go wrong and entrepreneurs focus on what could go right. An employee-type mindset will focus on what money they have in their account currently versus how great the opportunity is and ways they might be able to come up with money. Now, a network marketing business opportunity is unique in that, unlike a franchise that costs $30-$300,000, you can get into a network marketing business opportunity for a few hundred dollars. But, you will STILL have employee mindset people say No to you as they just can’t see them having extra money to spend on autoships or the upfront cost. You’ll notice that this is an interesting paradigm in that the people you meet that MOST need an opportunity, will be unable to see it.
2. Past Experience
Most of us have had a poorly trained mlm business owner trick us, annoy us, chase us, beg us to look at their network marketing business opportunity. A lot of people that have been approached this way think this is the ONLY way to promote a network marketing business opportunity. Not very many people on this planet want to trick and hound their friends into looking at an opportunity. That method is outdated, inefficient and simply does not work. If you are approaching the majority of people that have been “sleezed” on, you will have to be prepared to tell but also SHOW how your approach is not one that chases, begs and bugs. There is excellent training out there on how to approach people the right way, make sure you are and then share it with others.
3. Product
People join people, not an opportunity. This is true, but, a network marketing business is about duplication not just getting a sign-up bonus. At some point, it DOES come down to the product. Back in the 1990′s a company named Excel Telecommunications EXPLODED in growth. Experts say the reason is it was a product that professional people could see themselves involved in versus what had previously been offered in a network marketing business opportunity. A great leader and a great compensation plan is NOT enough to sustain years and years of growth, you do have to evaluate your product and see who naturally would be interested in it. This may sound like I am blasting the health and wellness mlm’s and I am not, if I was in a health and wellness mlm I would simply choose my prospects more carefully to be more toward people who have an inclination toward health and wellness.
4. You
Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.
– W. Clement Stone
Lets say you meet you at a restaurant. You talk to you about a network marketing business opportunity. Would you sign up with you? If the answer isn’t a resounding yes, you need to work on YOU to change that!
Don’t wish for things to be easier, wish for YOU to be better.
- Jim Rohn
Network marketing is about duplication, not simple sales. That is sometimes why it is difficult to get a salesperson who has been a salesperson all their life to see the beauty of network marketing because they don’t grasp passive income or income on work they did not themselves accomplish. When you approach people about your network marketing business opportunity, are you doing it in a way that can be easily duplicated? Or, are you talking to them for 30-45 minutes and even perhaps doing a presentation for them? WOULD THEY WANT TO DO THAT? Can most people just do presentations in front of strangers? The answer is NO, you need to have a better way. Use 3rd party tools such as videos, events, and conference calls to build your business and to give them a way that they can build as well.
You have to believe in yourself. If you do not believe in you, why the hell should anyone else? The more belief you have in yourself and your company, the more people will WANT to join you and your company.
Castles made of sand slip into the sea, eventually
- Jimi Hendrix
I had to throw in a Hendrix line as I just visited the Rock’n'Roll hall of fame yesterday. If you do not believe in yourself, constantly, vigilantly and for more than a couple days, you will constantly struggle to build your business. Belief is FREE and you can choose to have it RIGHT NOW. Know that it has been done before and you can do it. Know that people lesser than you, dumber than you, poorer than you have created massive empires and you can too. Bump up your belief and you will bump up your income!
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Ray Higdon
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August 15, 2010 at 1:18 pm
Ray
Great and straight to the point.
Tim
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Ray Higdon Reply:
August 15th, 2010 at 3:36 pm
Thanks Tim
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August 15, 2010 at 1:37 pm
Hey Ray,
The first two reasons that you mentioned are the two I here the most. It’s either they don’t have the money or they have tried before.
The funny things is, instead of trying again, they would rather look for another J.O.B (Just Over Broke). I guess that’t the employee mindset that Robert Kiyosaki talked about.
The no’s don’t bother me, I just move on to the next person. I’m not going to convince anyone to join my business. There is a quote that goes, “A man convinced against his will is of the same opinion still”.
Next thing you know, you sign up that kind of person, now you you have to convince them to stick around and tough it out. Not looking for that kind of individual.
I am reading Robert Kiyosaki’s book “CashFlow Quadrants” to try to get a better understanding of the “employee mindset” so I can communicate with this type of individual better.
Great post. You definitely touched on my obstacles.
Fred Williams
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Ray Higdon Reply:
August 15th, 2010 at 3:37 pm
Great idea to read Cashflow Quadrant, its important to understand that mlm allows people to operate like big business without the massive capital or risk
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August 15, 2010 at 2:21 pm
Hey Ray –
Excellent info! We appreciate your hard work and leadership. Thanks.
Allen
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Ray Higdon Reply:
August 15th, 2010 at 3:37 pm
AW, thanks Allen!
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August 15, 2010 at 2:40 pm
Great article! Most people have no clue how to get of the rat race track they call life. For the rest of us we just jump and figure it out.
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Ray Higdon Reply:
August 15th, 2010 at 3:37 pm
Just jump is right, we never know exactly what will happen but we make it happen!
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August 15, 2010 at 3:18 pm
Definitely #2 which directly affects #4. If you bring your past negative experiences into the present, your prospects can absolutely feel that energy when you attempt to talk to them about your opportunity. Work on YOU, and have confidence in who you are and what you represent. That’s my opinion and I’m sticking to it!
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Ray Higdon Reply:
August 15th, 2010 at 3:38 pm
And its a great one Golda!
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August 15, 2010 at 3:54 pm
I like what Golda has to say, if we ourselves had a bad experience with network marketing we have to keep that from showing through. My parents were in network marketing and did terrible and us kids hated it. When I got into network marketing it was a similar product that my parents had done. I couldn’t put myself into it and prospects knew it,,, I had to find a company with a product that I was confident in.
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Ray Higdon Reply:
August 15th, 2010 at 8:32 pm
Good for you for overcoming your initial hesitations, its rare people can get over their past!
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August 15, 2010 at 5:03 pm
Hello Ray, As always another great post. We have all been in so many things and failed and usually blamed the company when it was probably us that was the problem. With all of the leadership skills in Numis Network it makes it a life changing business. When you become who you need to be to attract others to you. Top leaders with a good product sure helps.
Thanks, Andrew Gallop
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Ray Higdon Reply:
August 15th, 2010 at 8:33 pm
Thanks again Andrew!
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August 15, 2010 at 5:37 pm
Hi Ray!
I am very new to numis and am enjoying it very much. I have to say before I read this blog I was a little down, but after reading your blog it gave me the pick up I needed to see that I can do anything! Everything you said is very true and is mentoring.
Thanks again Ray!
I love how you quoted Jim in the blog. He is awesome!
Much Respect,
April
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Ray Higdon Reply:
August 15th, 2010 at 8:33 pm
Atta Girl April! Keep the faith and it will show up for you!
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August 15, 2010 at 5:56 pm
Great job Ray!
You nailed all the major objections.
Loved the Hendrix quote!
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Ray Higdon Reply:
August 15th, 2010 at 8:33 pm
Thanks Doug!
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August 15, 2010 at 6:46 pm
The money excuse is always the one that gets me. It’s funny how many people won’t invest a dime into an opportunity that can better their life (my friends included) but don’t have a problem blowing 300 to 500 dollars a month going out to eat and having drinks 3 nights a week or whatever else they don’t need.
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Ray Higdon Reply:
August 15th, 2010 at 8:33 pm
That is SOOO true!
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August 15, 2010 at 7:28 pm
All these points are great for me to know and remember to move my business forward. Thanks so much for sharing them.
Staci
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Ray Higdon Reply:
August 15th, 2010 at 8:34 pm
Rock on Staci!
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August 15, 2010 at 8:08 pm
Ray,
Well done post! I think it’s really important for people to understand we all have access to tap into the same information, tools, and opportunities as everyone else. It’s how we use them. Like you say, belief will make you or break you.
If someone believes in themselves, much more will be brought to their awareness. There is an opportunity everywhere! It’s just about shifting your mindset from lack to abundance.
Fawn =)
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Ray Higdon Reply:
August 15th, 2010 at 8:34 pm
Tell em Fawn!
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August 15, 2010 at 8:25 pm
Again, you have put it simply and in layman’s terms. I’ve been trying to bring an “Old School” upline up to speed on the way things are now. I tried explaining it and was groping for the correct words. Thanks for giving me exactly what I needed to say. Now I can forward this on to him and get him to back off. “No, no, no! You can’t do it that way. It’s not duplicatable. This is what you have to say and do.” is what I’m always hearing. He may or may not understand. Sometimes you just can’t teach an “old dog” new tricks when they are stuck in a rut.
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Ray Higdon Reply:
August 15th, 2010 at 8:34 pm
Haha, if it ain’t easy to duplicate, you simply should not do it!
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August 15, 2010 at 8:39 pm
Very good points. Im a big fan of Robert K and herd alot from him in a Past MLM i was in. One of the reasons i found people not wanting to join an MLM is the lack of Knowledge they have in making money over the internet. I find to many people are traditional and are set in there college ways. Something i have been using to get people intrested in online business is showing that there is no difference in buying/working online vs in your local store. If you are driving on the highway and see a billbourd that appeals to you, you may or may not go buy that product. Same with online with placing ads on the Internet highway with billions of people online. Buying into a sucessfull business is much cheaper and more effective than starting your own store in your local town. just my view. I have 100% confidence in Numis. Ray, you have really been an inspiration. Great post man.
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August 16, 2010 at 12:33 am
You rock Ray!
Very good post. I do need to work on me. I can relate to all of the topics in this post. Keep them coming.
To our success
Clyde
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August 16, 2010 at 2:24 am
Hey Ray,
Great post my friend
You touched on some very key aspects and think the biggest one is that in order for you to get people to work with you, you first need to work on yourself to become better and more effective. Jim Rohn says it best as you said in your post, “Don’t wish for things to be easier, wish for you to be BETTER!”
Keep up the great work my friend
See you at the top,
Michael Stead
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August 16, 2010 at 5:13 am
Great Article about why people say no to Network Marketing. I find that Money is the number one issue with prospects who get a W2 and have never invested money in a business.
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August 16, 2010 at 5:19 am
Another great post, Ray!
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August 16, 2010 at 7:02 am
Ray, great post about how important duplication is.
So many times when people say “no” to your MLM, what they are really saying “no” to is themselves not your opportunity. They have bought the lies that were taught to them by their parents and teachers such as “get a good education so you can get a good job and you will be set for life” or “it takes money and influence to make money and you have neither”.
I always remind myself that in any business whether is is a MLM or a sales position, it is the person with the most “no’s” that wins and moves ahead of the pack. The sooner you get 50-100 no’s using the correct approach the sooner you will see the money start to flow because of the yes’s that were tucked in among the no’s. Without the no’s you will not find those few yes’s that you need to succeed.
I have learned to love the no’s because I know that the yes’s are just around the corner and I just can not see them yet. I can’t wait to reach 100 no’s and see how many yes’s were tucked in among them.
Success(yes’s)comes sometimes when we least expect it from the most unlikely people. Never pre-judge, share your business with everyone and learn to love the process.
The best part about an MLM is the leverage where we not only get paid on our own efforts but on the efforts of those we help to succeed.
Thanks for your leadership and for not giving up when you did not succeed in your first attempts at MLM.
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Ray Higdon Reply:
August 16th, 2010 at 12:39 pm
Love the No’s and you will certainly find the yes’s!
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August 16, 2010 at 7:04 am
Hey Ray,
thanks for sharing your great tips! When you first get started in this industry, very few people are willing to invest money, invest more money than they can comfortably invest. They´re were just used to work x hours a day and getting paid a fixed income, so the other option seems to be new and strange. People are usually declined to something new, especially when they have to take financial risks.
Have a great rest of your day,
Gerald
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August 16, 2010 at 7:30 am
Hi Ray! Truly loved this and so very true in every aspect. What great points to share in regards to really understanding why prospects say no. This will give much clarification to those just entering into Network Marketing or those who seem to be hitting walls!
What is great is we now have venues of truly Personal Branding ourselves verses our business thus creates life long prospects and trust!
Great post and looking forward to more!
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Ray Higdon Reply:
August 16th, 2010 at 12:40 pm
Absolutely, with online branding, it makes mlm an even better and more leveragable option than ever before
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August 16, 2010 at 7:38 am
I love the part about where you can get into an opportunity for $30.
Wow! That’s the one that I’d have a “whatchewtalinabout Willis moment.
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Ray Higdon Reply:
August 16th, 2010 at 12:40 pm
LOL, tell em Rick!
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August 16, 2010 at 12:14 pm
Awesome post Ray! Very helpful.
Philip
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August 16, 2010 at 8:26 pm
Great Post Ray. It was well put together, and VERY relevant content. Love your training.
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Ray Higdon Reply:
August 17th, 2010 at 12:36 am
Thanks Neil, honored to be working with you!
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August 16, 2010 at 8:45 pm
Hi there.
Excellent post.
Reading through the comments, though, there is still a lot of talk about overcoming resistance from prospects.
I’m not in MLM at the moment and, perhaps I’m being naive but, by using the techniques proposed within this tribe by Katie, as well as Ann Sieg, Mike Dillard, Mike Klingler etc – the whole idea is to ‘sell’ value to the extent where prospects actually want to be associated with you.
They may have questions but they have already sold themselves and the skill is in directing them along your marketing funnel.
As I said, I’m not involved with MLM at the moment and perhaps I’ve missed the point.
I still agree with the points made in the actual post.
Steve
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Ray Higdon Reply:
August 17th, 2010 at 12:36 am
Amen brother! You got it right Steve
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August 16, 2010 at 11:53 pm
Hey Ray, Great post. Don’t take me the wrong way here but, I love you. everything you talk about resinates with me. Again the problem is ME. I need to get into the right mindset. Thanks again for the reminder.
Cheers Laura
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Ray Higdon Reply:
August 17th, 2010 at 12:35 am
Aw, you are welcome and thank you!
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August 21, 2010 at 6:43 pm
I had to smile at the W. Clement Stone quote. My first sales & marketing experience was at a company (Combine Insurance) Mr. Stone founded. I successfully sold insurance door to door with the training I received at his company. The information is still relevant today.
Rodney
http://www.garagestud.com
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September 5, 2011 at 12:32 pm
Hello Ray, The good news is that all four reasons can be beat and of coarse # 4 we better work on. LOL
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